Keypress-Based Musical Preference Is Both Individual and Lawful
Musical preference is highly individualized and is an area of active study to develop methods for its quantification. Recently, preference-based behavior, associated with activity in brain reward circuitry, has been shown to follow lawful, quantifiable patterns, despite broad variation across indivi...
| Main Authors: | , , , , , , , , , , , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2017-05-01
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| Series: | Frontiers in Neuroscience |
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| Online Access: | http://journal.frontiersin.org/article/10.3389/fnins.2017.00136/full |
| _version_ | 1811280151461232640 |
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| author | Sherri L. Livengood Sherri L. Livengood John P. Sheppard John P. Sheppard John P. Sheppard Byoung W. Kim Byoung W. Kim Byoung W. Kim Edward C. Malthouse Edward C. Malthouse Janet E. Bourne Janet E. Bourne Anne E. Barlow Anne E. Barlow Myung J. Lee Myung J. Lee Myung J. Lee Veronica Marin Kailyn P. O'Connor John G. Csernansky Martin P. Block Martin P. Block Anne J. Blood Anne J. Blood Anne J. Blood Anne J. Blood Anne J. Blood Hans C. Breiter Hans C. Breiter Hans C. Breiter Hans C. Breiter Hans C. Breiter |
| author_facet | Sherri L. Livengood Sherri L. Livengood John P. Sheppard John P. Sheppard John P. Sheppard Byoung W. Kim Byoung W. Kim Byoung W. Kim Edward C. Malthouse Edward C. Malthouse Janet E. Bourne Janet E. Bourne Anne E. Barlow Anne E. Barlow Myung J. Lee Myung J. Lee Myung J. Lee Veronica Marin Kailyn P. O'Connor John G. Csernansky Martin P. Block Martin P. Block Anne J. Blood Anne J. Blood Anne J. Blood Anne J. Blood Anne J. Blood Hans C. Breiter Hans C. Breiter Hans C. Breiter Hans C. Breiter Hans C. Breiter |
| author_sort | Sherri L. Livengood |
| collection | DOAJ |
| description | Musical preference is highly individualized and is an area of active study to develop methods for its quantification. Recently, preference-based behavior, associated with activity in brain reward circuitry, has been shown to follow lawful, quantifiable patterns, despite broad variation across individuals. These patterns, observed using a keypress paradigm with visual stimuli, form the basis for relative preference theory (RPT). Here, we sought to determine if such patterns extend to non-visual domains (i.e., audition) and dynamic stimuli, potentially providing a method to supplement psychometric, physiological, and neuroimaging approaches to preference quantification. For this study, we adapted our keypress paradigm to two sets of stimuli consisting of seventeenth to twenty-first century western art music (Classical) and twentieth to twenty-first century jazz and popular music (Popular). We studied a pilot sample and then a separate primary experimental sample with this paradigm, and used iterative mathematical modeling to determine if RPT relationships were observed with high R2 fits. We further assessed the extent of heterogeneity in the rank ordering of keypress-based responses across subjects. As expected, individual rank orderings of preferences were quite heterogeneous, yet we observed mathematical patterns fitting these data similar to those observed previously with visual stimuli. These patterns in music preference were recurrent across two cohorts and two stimulus sets, and scaled between individual and group data, adhering to the requirements for lawfulness. Our findings suggest a general neuroscience framework that predicts human approach/avoidance behavior, while also allowing for individual differences and the broad diversity of human choices; the resulting framework may offer novel approaches to advancing music neuroscience, or its applications to medicine and recommendation systems. |
| first_indexed | 2024-04-13T01:08:24Z |
| format | Article |
| id | doaj.art-06cc18e804054789b32e9b5e7a0b7946 |
| institution | Directory Open Access Journal |
| issn | 1662-453X |
| language | English |
| last_indexed | 2024-04-13T01:08:24Z |
| publishDate | 2017-05-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Neuroscience |
| spelling | doaj.art-06cc18e804054789b32e9b5e7a0b79462022-12-22T03:09:14ZengFrontiers Media S.A.Frontiers in Neuroscience1662-453X2017-05-011110.3389/fnins.2017.00136217559Keypress-Based Musical Preference Is Both Individual and LawfulSherri L. Livengood0Sherri L. Livengood1John P. Sheppard2John P. Sheppard3John P. Sheppard4Byoung W. Kim5Byoung W. Kim6Byoung W. Kim7Edward C. Malthouse8Edward C. Malthouse9Janet E. Bourne10Janet E. Bourne11Anne E. Barlow12Anne E. Barlow13Myung J. Lee14Myung J. Lee15Myung J. Lee16Veronica Marin17Kailyn P. O'Connor18John G. Csernansky19Martin P. Block20Martin P. Block21Anne J. Blood22Anne J. Blood23Anne J. Blood24Anne J. Blood25Anne J. Blood26Hans C. Breiter27Hans C. Breiter28Hans C. Breiter29Hans C. Breiter30Hans C. Breiter31Warren Wright Adolescent Center, Department of Psychiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern UniversityChicago, IL, USAApplied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USAWarren Wright Adolescent Center, Department of Psychiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern UniversityChicago, IL, USAApplied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USADavid Geffen School of Medicine, University of California, Los AngelesLos Angeles, CA, USAWarren Wright Adolescent Center, Department of Psychiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern UniversityChicago, IL, USAApplied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USANorthwestern University and Massachusetts General Hospital Phenotype Genotype Project in Addiction and Mood DisordersBoston, MA, USAApplied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USAMedill Integrated Marketing Communications, Northwestern UniversityEvanston, IL, USAApplied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USAMusic Department, Bates CollegeLewiston, ME, USAApplied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USAKV 265, The Communication of Science through ArtWillow Springs, IL, USAWarren Wright Adolescent Center, Department of Psychiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern UniversityChicago, IL, USAApplied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USANorthwestern University and Massachusetts General Hospital Phenotype Genotype Project in Addiction and Mood DisordersBoston, MA, USAWarren Wright Adolescent Center, Department of Psychiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern UniversityChicago, IL, USAWarren Wright Adolescent Center, Department of Psychiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern UniversityChicago, IL, USADepartment of Psychiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern UniversityChicago, IL, USAApplied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USAMedill Integrated Marketing Communications, Northwestern UniversityEvanston, IL, USAApplied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USANorthwestern University and Massachusetts General Hospital Phenotype Genotype Project in Addiction and Mood DisordersBoston, MA, USAMood and Motor Control Laboratory, Department of Psychiatry, Massachusetts General HospitalBoston, MA, USA0Laboratory of Neuroimaging and Genetics, Department of Psychiatry, Massachusetts General HospitalBoston, MA, USA1Department of Neurology, Massachusetts General HospitalBoston, MA, USAWarren Wright Adolescent Center, Department of Psychiatry and Behavioral Sciences, Feinberg School of Medicine, Northwestern UniversityChicago, IL, USAApplied Neuromarketing Consortium, Medill, Kellogg, and Feinberg Schools, Northwestern UniversityEvanston, IL, USANorthwestern University and Massachusetts General Hospital Phenotype Genotype Project in Addiction and Mood DisordersBoston, MA, USAMood and Motor Control Laboratory, Department of Psychiatry, Massachusetts General HospitalBoston, MA, USA0Laboratory of Neuroimaging and Genetics, Department of Psychiatry, Massachusetts General HospitalBoston, MA, USAMusical preference is highly individualized and is an area of active study to develop methods for its quantification. Recently, preference-based behavior, associated with activity in brain reward circuitry, has been shown to follow lawful, quantifiable patterns, despite broad variation across individuals. These patterns, observed using a keypress paradigm with visual stimuli, form the basis for relative preference theory (RPT). Here, we sought to determine if such patterns extend to non-visual domains (i.e., audition) and dynamic stimuli, potentially providing a method to supplement psychometric, physiological, and neuroimaging approaches to preference quantification. For this study, we adapted our keypress paradigm to two sets of stimuli consisting of seventeenth to twenty-first century western art music (Classical) and twentieth to twenty-first century jazz and popular music (Popular). We studied a pilot sample and then a separate primary experimental sample with this paradigm, and used iterative mathematical modeling to determine if RPT relationships were observed with high R2 fits. We further assessed the extent of heterogeneity in the rank ordering of keypress-based responses across subjects. As expected, individual rank orderings of preferences were quite heterogeneous, yet we observed mathematical patterns fitting these data similar to those observed previously with visual stimuli. These patterns in music preference were recurrent across two cohorts and two stimulus sets, and scaled between individual and group data, adhering to the requirements for lawfulness. Our findings suggest a general neuroscience framework that predicts human approach/avoidance behavior, while also allowing for individual differences and the broad diversity of human choices; the resulting framework may offer novel approaches to advancing music neuroscience, or its applications to medicine and recommendation systems.http://journal.frontiersin.org/article/10.3389/fnins.2017.00136/fullrelative preference theorymusicrewardpreferenceapproachavoidance |
| spellingShingle | Sherri L. Livengood Sherri L. Livengood John P. Sheppard John P. Sheppard John P. Sheppard Byoung W. Kim Byoung W. Kim Byoung W. Kim Edward C. Malthouse Edward C. Malthouse Janet E. Bourne Janet E. Bourne Anne E. Barlow Anne E. Barlow Myung J. Lee Myung J. Lee Myung J. Lee Veronica Marin Kailyn P. O'Connor John G. Csernansky Martin P. Block Martin P. Block Anne J. Blood Anne J. Blood Anne J. Blood Anne J. Blood Anne J. Blood Hans C. Breiter Hans C. Breiter Hans C. Breiter Hans C. Breiter Hans C. Breiter Keypress-Based Musical Preference Is Both Individual and Lawful Frontiers in Neuroscience relative preference theory music reward preference approach avoidance |
| title | Keypress-Based Musical Preference Is Both Individual and Lawful |
| title_full | Keypress-Based Musical Preference Is Both Individual and Lawful |
| title_fullStr | Keypress-Based Musical Preference Is Both Individual and Lawful |
| title_full_unstemmed | Keypress-Based Musical Preference Is Both Individual and Lawful |
| title_short | Keypress-Based Musical Preference Is Both Individual and Lawful |
| title_sort | keypress based musical preference is both individual and lawful |
| topic | relative preference theory music reward preference approach avoidance |
| url | http://journal.frontiersin.org/article/10.3389/fnins.2017.00136/full |
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