YouTube in higher education: comparing student and instructor perceptions and practices

YouTube is widely adopted in educational settings because it can support a variety of learning practices. However, unlike traditional learning resources, YouTube videos lack a standardized quality assurance process, posing a significant concern for educational users. The responsibility of identifyin...

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Bibliographic Details
Main Authors: Scott Greeves, Mustafa Oz
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-01-01
Series:Frontiers in Education
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/feduc.2023.1330405/full
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author Scott Greeves
Mustafa Oz
author_facet Scott Greeves
Mustafa Oz
author_sort Scott Greeves
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description YouTube is widely adopted in educational settings because it can support a variety of learning practices. However, unlike traditional learning resources, YouTube videos lack a standardized quality assurance process, posing a significant concern for educational users. The responsibility of identifying suitable educational content falls on the individual user as they navigate the site and select videos. Despite its importance, the multi-step process of video selection remains poorly understood among educational users. While it is established that most users begin with a keyword search for their topic of interest, there is limited empirical evidence on how users deliberate between returned video options, considering features such as view count and comment section sentiment, to make an informed video selection. To address this knowledge gap, this study surveyed college (1) instructors (N = 61) and (2) students (N = 300) to compare their prioritization of ten YouTube video features in relation to video selection. The results revealed fundamental similarities in their prioritization of key aspects such as accuracy, content creators’ expertise, video duration, and style. However, the analyses also suggest that instructors and students may value differing platform affordances across YouTube’s features.
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spelling doaj.art-06e949d257d8454089b6603278e33c952024-01-09T17:47:47ZengFrontiers Media S.A.Frontiers in Education2504-284X2024-01-01810.3389/feduc.2023.13304051330405YouTube in higher education: comparing student and instructor perceptions and practicesScott GreevesMustafa OzYouTube is widely adopted in educational settings because it can support a variety of learning practices. However, unlike traditional learning resources, YouTube videos lack a standardized quality assurance process, posing a significant concern for educational users. The responsibility of identifying suitable educational content falls on the individual user as they navigate the site and select videos. Despite its importance, the multi-step process of video selection remains poorly understood among educational users. While it is established that most users begin with a keyword search for their topic of interest, there is limited empirical evidence on how users deliberate between returned video options, considering features such as view count and comment section sentiment, to make an informed video selection. To address this knowledge gap, this study surveyed college (1) instructors (N = 61) and (2) students (N = 300) to compare their prioritization of ten YouTube video features in relation to video selection. The results revealed fundamental similarities in their prioritization of key aspects such as accuracy, content creators’ expertise, video duration, and style. However, the analyses also suggest that instructors and students may value differing platform affordances across YouTube’s features.https://www.frontiersin.org/articles/10.3389/feduc.2023.1330405/fullYouTubeeducationpedagogystudentinstructoraffordances
spellingShingle Scott Greeves
Mustafa Oz
YouTube in higher education: comparing student and instructor perceptions and practices
Frontiers in Education
YouTube
education
pedagogy
student
instructor
affordances
title YouTube in higher education: comparing student and instructor perceptions and practices
title_full YouTube in higher education: comparing student and instructor perceptions and practices
title_fullStr YouTube in higher education: comparing student and instructor perceptions and practices
title_full_unstemmed YouTube in higher education: comparing student and instructor perceptions and practices
title_short YouTube in higher education: comparing student and instructor perceptions and practices
title_sort youtube in higher education comparing student and instructor perceptions and practices
topic YouTube
education
pedagogy
student
instructor
affordances
url https://www.frontiersin.org/articles/10.3389/feduc.2023.1330405/full
work_keys_str_mv AT scottgreeves youtubeinhighereducationcomparingstudentandinstructorperceptionsandpractices
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