Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us?
In this paper, we describe how gender recognition on Twitter can be used as an intelligent business tool to determine the privacy concerns among users, and ultimately offer a more personalized service for customers who are more likely to respond positively to targeted advertisements.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-03-01
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| Series: | Journal of Data and Information Science |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jdis-2018-0003 |
| _version_ | 1818307547818360832 |
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| author | Fernandez Espinosa Daniela Xiao Lu |
| author_facet | Fernandez Espinosa Daniela Xiao Lu |
| author_sort | Fernandez Espinosa Daniela |
| collection | DOAJ |
| description | In this paper, we describe how gender recognition on Twitter can be used as an intelligent business tool to determine the privacy concerns among users, and ultimately offer a more personalized service for customers who are more likely to respond positively to targeted advertisements. |
| first_indexed | 2024-12-13T07:00:07Z |
| format | Article |
| id | doaj.art-070b8f40c76d48bdbc46ca2d30fc66e4 |
| institution | Directory Open Access Journal |
| issn | 2543-683X |
| language | English |
| last_indexed | 2024-12-13T07:00:07Z |
| publishDate | 2018-03-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Journal of Data and Information Science |
| spelling | doaj.art-070b8f40c76d48bdbc46ca2d30fc66e42022-12-21T23:55:58ZengSciendoJournal of Data and Information Science2543-683X2018-03-0131405310.2478/jdis-2018-0003Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us?Fernandez Espinosa Daniela0Xiao Lu1School of Information Studies, Syracuse University, New York, Syracuse, New York 13210, USASchool of Information Studies, Syracuse University, New York, Syracuse, New York 13210, USAIn this paper, we describe how gender recognition on Twitter can be used as an intelligent business tool to determine the privacy concerns among users, and ultimately offer a more personalized service for customers who are more likely to respond positively to targeted advertisements.https://doi.org/10.2478/jdis-2018-0003social mediatwittergender recognitionprivacy preferences |
| spellingShingle | Fernandez Espinosa Daniela Xiao Lu Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us? Journal of Data and Information Science social media gender recognition privacy preferences |
| title | Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us? |
| title_full | Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us? |
| title_fullStr | Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us? |
| title_full_unstemmed | Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us? |
| title_short | Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us? |
| title_sort | twitter users privacy concerns what do their accounts first names tell us |
| topic | social media gender recognition privacy preferences |
| url | https://doi.org/10.2478/jdis-2018-0003 |
| work_keys_str_mv | AT fernandezespinosadaniela twitterusersprivacyconcernswhatdotheiraccountsfirstnamestellus AT xiaolu twitterusersprivacyconcernswhatdotheiraccountsfirstnamestellus |