Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us?
In this paper, we describe how gender recognition on Twitter can be used as an intelligent business tool to determine the privacy concerns among users, and ultimately offer a more personalized service for customers who are more likely to respond positively to targeted advertisements.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-03-01
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| Series: | Journal of Data and Information Science |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jdis-2018-0003 |
