Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroom
The paper deals with various anticipatory mechanisms and techniques used in Bulgarian and British ads and their applications in the English language classroom as ads and commercials are a rich source of different structures and information related to certain cultural and social norms, models and ima...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Konstantin Preslavsky University of Shumen
2016-11-01
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| Series: | Studies in Linguistics, Culture, and FLT |
| Subjects: | |
| Online Access: | http://silc.shu.bg/images/issues/2016/SILC_2016_1_178-184_7_EN.pdf |
| _version_ | 1818667970363129856 |
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| author | Rumyana Todorova Zlatko Todorov |
| author_facet | Rumyana Todorova Zlatko Todorov |
| author_sort | Rumyana Todorova |
| collection | DOAJ |
| description | The paper deals with various anticipatory mechanisms and techniques used in Bulgarian and British ads and their applications in the English language classroom as ads and commercials are a rich source of different structures and information related to certain cultural and social norms, models and images of behaviour, values and beliefs. Some suggestions for activities with these texts are presented in support of the issues discussed. |
| first_indexed | 2024-12-17T06:28:53Z |
| format | Article |
| id | doaj.art-07102c72dee64939bc6fdd388af342af |
| institution | Directory Open Access Journal |
| issn | 2534-952X 2534-9538 |
| language | English |
| last_indexed | 2024-12-17T06:28:53Z |
| publishDate | 2016-11-01 |
| publisher | Konstantin Preslavsky University of Shumen |
| record_format | Article |
| series | Studies in Linguistics, Culture, and FLT |
| spelling | doaj.art-07102c72dee64939bc6fdd388af342af2022-12-21T22:00:12ZengKonstantin Preslavsky University of ShumenStudies in Linguistics, Culture, and FLT2534-952X2534-95382016-11-01117818410.46687/SILC.2016.v01.016Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroomRumyana Todorova0https://orcid.org/0000-0002-7476-5554Zlatko Todorov1Department of English Studies, Shumen University, BulgariaDepartment of English Studies, Shumen University, BulgariaThe paper deals with various anticipatory mechanisms and techniques used in Bulgarian and British ads and their applications in the English language classroom as ads and commercials are a rich source of different structures and information related to certain cultural and social norms, models and images of behaviour, values and beliefs. Some suggestions for activities with these texts are presented in support of the issues discussed.http://silc.shu.bg/images/issues/2016/SILC_2016_1_178-184_7_EN.pdfanticipatory mechanismstechniquesadvertisementselt |
| spellingShingle | Rumyana Todorova Zlatko Todorov Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroom Studies in Linguistics, Culture, and FLT anticipatory mechanisms techniques advertisements elt |
| title | Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroom |
| title_full | Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroom |
| title_fullStr | Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroom |
| title_full_unstemmed | Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroom |
| title_short | Anticipatory mechanisms and techniques in Bulgarian and British ads and their applications in the English language classroom |
| title_sort | anticipatory mechanisms and techniques in bulgarian and british ads and their applications in the english language classroom |
| topic | anticipatory mechanisms techniques advertisements elt |
| url | http://silc.shu.bg/images/issues/2016/SILC_2016_1_178-184_7_EN.pdf |
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