The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State
The objective of this research was to assess whether college students, classified as Digital Natives and Digital Immigrants, show different behavioral styles and adoption profiles in relation to technology. To do so three measurement scales (Technological Origin - OTE, Adoption Profile - PAD and Inn...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Fundação Instituto de Administração
2014-06-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Subjects: | |
| Online Access: | https://www.revistafuture.org/FSRJ/article/view/158 |
| _version_ | 1811265480445394944 |
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| author | Marcelo Gabriel Dirceu da Silva Sérgio Luiz do Amaral Moretti |
| author_facet | Marcelo Gabriel Dirceu da Silva Sérgio Luiz do Amaral Moretti |
| author_sort | Marcelo Gabriel |
| collection | DOAJ |
| description | The objective of this research was to assess whether college students, classified as Digital Natives and Digital Immigrants, show different behavioral styles and adoption profiles in relation to technology. To do so three measurement scales (Technological Origin - OTE, Adoption Profile - PAD and Innovator Behavioral Style - ECI) were used and to identify the causal relationships among concepts, attitudes and processes of technology adoption among students. The data analysis choice was based on structural equation model (SEM) variance based approach or partial least squares (PLS-SEM) using the SmartPLS 2.0 software. The general model was tested, comprised by the constructs of the three scales and then a variable which characterizes the respondent’s generation was introduced as moderator. As a result it is possible to state that for the concepts of Digital Native and Digital Immigrant are lacking empirical foundations, simply serving as a rhetorical figure, of easy acceptance and assimilation, but unable to substantiate the existence of a phenomenon or generations effect on the process of diffusion and technology adoption, unlike what is commonly proposed in the literature. |
| first_indexed | 2024-04-12T20:23:23Z |
| format | Article |
| id | doaj.art-072441be1d354924abda9518474e66b1 |
| institution | Directory Open Access Journal |
| issn | 2175-5825 |
| language | English |
| last_indexed | 2024-04-12T20:23:23Z |
| publishDate | 2014-06-01 |
| publisher | Fundação Instituto de Administração |
| record_format | Article |
| series | Future Studies Research Journal: Trends and Strategies |
| spelling | doaj.art-072441be1d354924abda9518474e66b12022-12-22T03:17:55ZengFundação Instituto de AdministraçãoFuture Studies Research Journal: Trends and Strategies2175-58252014-06-0161325210.7444/fsrj.v6i1.158129The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo StateMarcelo Gabriel0Dirceu da Silva1Sérgio Luiz do Amaral Moretti2Universidade Nove de Julho - UNINOVE Programa de Mestrado Profissional em Administração - Gestão Ambiental e Sustentabilidade (MPA-GeAS)UNESPUniversidade Anhembi MorumbiThe objective of this research was to assess whether college students, classified as Digital Natives and Digital Immigrants, show different behavioral styles and adoption profiles in relation to technology. To do so three measurement scales (Technological Origin - OTE, Adoption Profile - PAD and Innovator Behavioral Style - ECI) were used and to identify the causal relationships among concepts, attitudes and processes of technology adoption among students. The data analysis choice was based on structural equation model (SEM) variance based approach or partial least squares (PLS-SEM) using the SmartPLS 2.0 software. The general model was tested, comprised by the constructs of the three scales and then a variable which characterizes the respondent’s generation was introduced as moderator. As a result it is possible to state that for the concepts of Digital Native and Digital Immigrant are lacking empirical foundations, simply serving as a rhetorical figure, of easy acceptance and assimilation, but unable to substantiate the existence of a phenomenon or generations effect on the process of diffusion and technology adoption, unlike what is commonly proposed in the literature.https://www.revistafuture.org/FSRJ/article/view/158Gestão da Tecnologia, Comportamento do Consumidor, Adoção Tecnológica, Geração Y. |
| spellingShingle | Marcelo Gabriel Dirceu da Silva Sérgio Luiz do Amaral Moretti The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State Future Studies Research Journal: Trends and Strategies Gestão da Tecnologia, Comportamento do Consumidor, Adoção Tecnológica, Geração Y. |
| title | The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
| title_full | The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
| title_fullStr | The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
| title_full_unstemmed | The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
| title_short | The Y Generation Myth: Evidences Based on the Causality Relations Among Age, Diffusion and Adoption of Technology of College Students of São Paulo State |
| title_sort | y generation myth evidences based on the causality relations among age diffusion and adoption of technology of college students of sao paulo state |
| topic | Gestão da Tecnologia, Comportamento do Consumidor, Adoção Tecnológica, Geração Y. |
| url | https://www.revistafuture.org/FSRJ/article/view/158 |
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