Re-creating farms into Agritourism: Cases of selected micro-entrepreneurs in the Philippines
The study probed into the products, motivations, benefits, and challenges of selected micro-entrepreneurs of agritourism enterprises in the Philippines. The proponents derived the responses of fifteen key participants using a case study - qualitative method, particularly the inductive approach in wh...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2020-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_50_vol_9_1__2020_phillipines.pdf |
| _version_ | 1818362250440736768 |
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| author | Luzviminda O. Tugade |
| author_facet | Luzviminda O. Tugade |
| author_sort | Luzviminda O. Tugade |
| collection | DOAJ |
| description | The study probed into the products, motivations, benefits, and challenges of selected micro-entrepreneurs of agritourism enterprises in the Philippines. The proponents derived the responses of fifteen key participants using a case study - qualitative method, particularly the inductive approach in which the researchers looked for patterns in the data generated through interviews and observations. Fifteen farm owners, who are mostly male, operate their agritourism venture as a single proprietor to sell organic fruits, vegetables, dairy, and poultry to visitors. They substantiate these products with creative experiences like farming experience, animal feeding, and hands-on food preparation. They enhance their visitors’ experience with minimal primary facilities such as a visitors’ lounge in a farm setting, staging area, animal viewing zone, souvenir stores, walking trails, basic toilets, and dining areas. They are motivated to re-create their farms as an agritourism destination to fulfill their intrinsic desires of achievement and locus of control, and seize the opportunities brought by extrinsic factors of market-driven, profitability as well as economic impact. From the responses of the owners and farmers, benefits derived from the agritourism venture fall into three major categories, including economic, environmental, and socio-cultural. Consequent to the narratives of the key informants regarding the challenges in agritourism indicate three significant dimensions of operational, infrastructural, and natural factors. Farmers and owners can exploit agritourism even in a limited setting. As an enterprise, it imposes a more sophisticated entrepreneurial mindset. These results indicate that agritourism can become a dependable economic driver of countryside development and can result to farm diversification as an enticement for many farmers, especially those keeping small farms. Microentrepreneurs in agritourism need to address the limitations presented in the study to ascertain the sustainability of agritourism even in small agricultural resources. |
| first_indexed | 2024-12-13T21:29:36Z |
| format | Article |
| id | doaj.art-0728409d06714b0ab009d5a0357b7a95 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-13T21:29:36Z |
| publishDate | 2020-01-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-0728409d06714b0ab009d5a0357b7a952022-12-21T23:30:52ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2020-01-0191Re-creating farms into Agritourism: Cases of selected micro-entrepreneurs in the PhilippinesLuzviminda O. Tugade 0College of Tourism, Hospitality and Transportation Management Polytechnic University of the Philippines The study probed into the products, motivations, benefits, and challenges of selected micro-entrepreneurs of agritourism enterprises in the Philippines. The proponents derived the responses of fifteen key participants using a case study - qualitative method, particularly the inductive approach in which the researchers looked for patterns in the data generated through interviews and observations. Fifteen farm owners, who are mostly male, operate their agritourism venture as a single proprietor to sell organic fruits, vegetables, dairy, and poultry to visitors. They substantiate these products with creative experiences like farming experience, animal feeding, and hands-on food preparation. They enhance their visitors’ experience with minimal primary facilities such as a visitors’ lounge in a farm setting, staging area, animal viewing zone, souvenir stores, walking trails, basic toilets, and dining areas. They are motivated to re-create their farms as an agritourism destination to fulfill their intrinsic desires of achievement and locus of control, and seize the opportunities brought by extrinsic factors of market-driven, profitability as well as economic impact. From the responses of the owners and farmers, benefits derived from the agritourism venture fall into three major categories, including economic, environmental, and socio-cultural. Consequent to the narratives of the key informants regarding the challenges in agritourism indicate three significant dimensions of operational, infrastructural, and natural factors. Farmers and owners can exploit agritourism even in a limited setting. As an enterprise, it imposes a more sophisticated entrepreneurial mindset. These results indicate that agritourism can become a dependable economic driver of countryside development and can result to farm diversification as an enticement for many farmers, especially those keeping small farms. Microentrepreneurs in agritourism need to address the limitations presented in the study to ascertain the sustainability of agritourism even in small agricultural resources.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_50_vol_9_1__2020_phillipines.pdffarmsagritourismmicro-entrepreneursinnovationphilippines |
| spellingShingle | Luzviminda O. Tugade Re-creating farms into Agritourism: Cases of selected micro-entrepreneurs in the Philippines African Journal of Hospitality, Tourism and Leisure farms agritourism micro-entrepreneurs innovation philippines |
| title | Re-creating farms into Agritourism: Cases of selected micro-entrepreneurs in the Philippines |
| title_full | Re-creating farms into Agritourism: Cases of selected micro-entrepreneurs in the Philippines |
| title_fullStr | Re-creating farms into Agritourism: Cases of selected micro-entrepreneurs in the Philippines |
| title_full_unstemmed | Re-creating farms into Agritourism: Cases of selected micro-entrepreneurs in the Philippines |
| title_short | Re-creating farms into Agritourism: Cases of selected micro-entrepreneurs in the Philippines |
| title_sort | re creating farms into agritourism cases of selected micro entrepreneurs in the philippines |
| topic | farms agritourism micro-entrepreneurs innovation philippines |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_50_vol_9_1__2020_phillipines.pdf |
| work_keys_str_mv | AT luzvimindaotugade recreatingfarmsintoagritourismcasesofselectedmicroentrepreneursinthephilippines |