Implementasi Social-Bricolage Entrepreneurship dan Digital Marketing sebagai Strategi Resiliensi Pelaku Program Pekarangan Pangan Lestari

Implementasi Social-Bricolage Entrepreneurship dan Digital Marketing sebagai Strategi Resiliensi Pelaku Program Pekarangan Pangan Lestari

This study aims to examine the effect of P2L program (social-bricolage entrepreneurship) on P2L business performance and to examine the role of digital marketing as mediating effect of social-bricolage entrepreneurship on P2L business performance. This research is explanatory research with a quantit...

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Bibliographic Details
Main Authors: Umu Khouroh, Christina Sri Ratnaningsih, Bayu Rahayudi, Irany Windhyastiti
Format: Article
Language:English
Published: Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang 2022-12-01
Series:Jurnal Bisnis dan Manajemen
Subjects:
social-bricolage entrepreneurship, digital marketing, resilience strategy, pekarangan pangan lestari (p2l)
Online Access:https://jurnal.unmer.ac.id/index.php/jbm/article/view/8722

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