The Effect of Marketing Mix and Reference Group on Chicken Nugget Preference Through Brand Image
Due to the increasingly fast-paced lifestyles and busy lives of urban citizens, the demand for chicken nuggets has continued to rise. This study aims to analyze the effect of the marketing mix (product, place, price, promotion) and the reference group on consumer preference for chicken nuggets throu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2023-03-01
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| Series: | Jurnal Manajemen & Agribisnis |
| Online Access: | https://journal.ipb.ac.id/index.php/jmagr/article/view/44347 |