Determinants of Digital Innovation in Micro and Small Industries

Micro and small industries (MSIs) must utilize digital technology if they hope to meet obstacles and endure in a market that is always evolving owing to technological advancements. This study aims to examine the capacity of business factors, marketing factors, constraint factors, credit factors, ent...

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Main Authors: Martini Martini, Doddy Setiawan, Retno Tanding Suryandari, Rayenda Khresna Brahmana, Andi Asrihapsari
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Economies
Subjects:
Online Access:https://www.mdpi.com/2227-7099/11/6/172
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author Martini Martini
Doddy Setiawan
Retno Tanding Suryandari
Rayenda Khresna Brahmana
Andi Asrihapsari
author_facet Martini Martini
Doddy Setiawan
Retno Tanding Suryandari
Rayenda Khresna Brahmana
Andi Asrihapsari
author_sort Martini Martini
collection DOAJ
description Micro and small industries (MSIs) must utilize digital technology if they hope to meet obstacles and endure in a market that is always evolving owing to technological advancements. This study aims to examine the capacity of business factors, marketing factors, constraint factors, credit factors, entrepreneur factors, and firm factors as determinants of digital innovation proxied by internet adoption and internet usage levels (for communication and information, for promotion, for buying and selling, and for fintech). This study uses a sample size of 90,295 MSIs and secondary data from the MSIs survey in 2019. As analytical tools, logit and ordinary least square (OLS) were employed. The findings demonstrate that business factors, marketing factors, constraint factors, credit factors, entrepreneur factors, and MSIs’ firm factors are substantial and continuously affect digital innovation, and primarily its influence is as a motivator. These results will hopefully offer insights for the government as consideration regarding policies on how to encourage MSIs’ digital innovation, and for MSIs themselves as references when they are about to make digital innovation decisions.
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spelling doaj.art-0743963da06048e7a8b9456d1b66aa4c2023-11-18T10:05:37ZengMDPI AGEconomies2227-70992023-06-0111617210.3390/economies11060172Determinants of Digital Innovation in Micro and Small IndustriesMartini Martini0Doddy Setiawan1Retno Tanding Suryandari2Rayenda Khresna Brahmana3Andi Asrihapsari4Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta 57126, IndonesiaFaculty of Economics and Business, Universitas Sebelas Maret, Surakarta 57126, IndonesiaFaculty of Economics and Business, Universitas Sebelas Maret, Surakarta 57126, IndonesiaSchool of Economics, Finance, and Accounting, Coventry University, Coventry CV1 5FB, UKSchool of Vocational, Universitas Sebelas Maret, Surakarta 57126, IndonesiaMicro and small industries (MSIs) must utilize digital technology if they hope to meet obstacles and endure in a market that is always evolving owing to technological advancements. This study aims to examine the capacity of business factors, marketing factors, constraint factors, credit factors, entrepreneur factors, and firm factors as determinants of digital innovation proxied by internet adoption and internet usage levels (for communication and information, for promotion, for buying and selling, and for fintech). This study uses a sample size of 90,295 MSIs and secondary data from the MSIs survey in 2019. As analytical tools, logit and ordinary least square (OLS) were employed. The findings demonstrate that business factors, marketing factors, constraint factors, credit factors, entrepreneur factors, and MSIs’ firm factors are substantial and continuously affect digital innovation, and primarily its influence is as a motivator. These results will hopefully offer insights for the government as consideration regarding policies on how to encourage MSIs’ digital innovation, and for MSIs themselves as references when they are about to make digital innovation decisions.https://www.mdpi.com/2227-7099/11/6/172digital innovationbusiness factorsinternet adoptioninternet usage levelsmicro small industries
spellingShingle Martini Martini
Doddy Setiawan
Retno Tanding Suryandari
Rayenda Khresna Brahmana
Andi Asrihapsari
Determinants of Digital Innovation in Micro and Small Industries
Economies
digital innovation
business factors
internet adoption
internet usage levels
micro small industries
title Determinants of Digital Innovation in Micro and Small Industries
title_full Determinants of Digital Innovation in Micro and Small Industries
title_fullStr Determinants of Digital Innovation in Micro and Small Industries
title_full_unstemmed Determinants of Digital Innovation in Micro and Small Industries
title_short Determinants of Digital Innovation in Micro and Small Industries
title_sort determinants of digital innovation in micro and small industries
topic digital innovation
business factors
internet adoption
internet usage levels
micro small industries
url https://www.mdpi.com/2227-7099/11/6/172
work_keys_str_mv AT martinimartini determinantsofdigitalinnovationinmicroandsmallindustries
AT doddysetiawan determinantsofdigitalinnovationinmicroandsmallindustries
AT retnotandingsuryandari determinantsofdigitalinnovationinmicroandsmallindustries
AT rayendakhresnabrahmana determinantsofdigitalinnovationinmicroandsmallindustries
AT andiasrihapsari determinantsofdigitalinnovationinmicroandsmallindustries