Technology Readiness and Digital Competing Capabilities: Digital Value Resonance
The digital economy for MSMEs still possesses complex problems in the debate over technology readiness and competitive digital capabilities. The increase of dynamic product innovation changes is only effectively supported by digital value resonance. Addressing this issue, this research aims to explo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IAIN Surakarta
2021-07-01
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| Series: | Shirkah |
| Subjects: | |
| Online Access: | http://shirkah.or.id/new-ojs/index.php/home/article/view/385 |
| _version_ | 1797968965296717824 |
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| author | Roymon Panjaitan Agustinus Moonti Echan Adam |
| author_facet | Roymon Panjaitan Agustinus Moonti Echan Adam |
| author_sort | Roymon Panjaitan |
| collection | DOAJ |
| description | The digital economy for MSMEs still possesses complex problems in the debate over technology readiness and competitive digital capabilities. The increase of dynamic product innovation changes is only effectively supported by digital value resonance. Addressing this issue, this research aims to explore the readiness of technology and the ability to compete digitally for innovative products through the resonance of digital value, especially for multi-business businesses. The data were collected from 170 respondents of small and medium-sized businesses through questionnaires. SEM-PLS techniques were used to analyze the data with a path mediated by digital value resonance on product innovation. The results showed that the resonance of digital value successfully mediated the relationship of technological readiness and digital competing capabilities, as well as direct links to the improvement of innovative products. Digital consumer habits also successfully strengthened the relationship of technological readiness and digital competing capabilities on the resonance of digital value. The advantages of this research lie in the synthesis of proposed digital value resonance variables from the results of resource-based view theory propositions in bridging the previous researcher gaps and contributing as a conceptual novelty model that can personalize digital value in the level of competition and increase MSMEs innovation products. |
| first_indexed | 2024-04-11T02:54:48Z |
| format | Article |
| id | doaj.art-0746cf2b6e3f4ea5a214bd1b6e12964b |
| institution | Directory Open Access Journal |
| issn | 2503-4235 2503-4243 |
| language | English |
| last_indexed | 2024-04-11T02:54:48Z |
| publishDate | 2021-07-01 |
| publisher | IAIN Surakarta |
| record_format | Article |
| series | Shirkah |
| spelling | doaj.art-0746cf2b6e3f4ea5a214bd1b6e12964b2023-01-02T15:20:35ZengIAIN SurakartaShirkah2503-42352503-42432021-07-016220522610.22515/shirkah.v6i2.385104Technology Readiness and Digital Competing Capabilities: Digital Value ResonanceRoymon Panjaitan0Agustinus Moonti1Echan Adam2Universitas Sains dan Teknologi Komputer SemarangUniversitas Negeri GorontaloUniversitas Negeri GorontaloThe digital economy for MSMEs still possesses complex problems in the debate over technology readiness and competitive digital capabilities. The increase of dynamic product innovation changes is only effectively supported by digital value resonance. Addressing this issue, this research aims to explore the readiness of technology and the ability to compete digitally for innovative products through the resonance of digital value, especially for multi-business businesses. The data were collected from 170 respondents of small and medium-sized businesses through questionnaires. SEM-PLS techniques were used to analyze the data with a path mediated by digital value resonance on product innovation. The results showed that the resonance of digital value successfully mediated the relationship of technological readiness and digital competing capabilities, as well as direct links to the improvement of innovative products. Digital consumer habits also successfully strengthened the relationship of technological readiness and digital competing capabilities on the resonance of digital value. The advantages of this research lie in the synthesis of proposed digital value resonance variables from the results of resource-based view theory propositions in bridging the previous researcher gaps and contributing as a conceptual novelty model that can personalize digital value in the level of competition and increase MSMEs innovation products.http://shirkah.or.id/new-ojs/index.php/home/article/view/385digital competing capabilitiesdigital consumer habitsdigital value resonanceinnovation productstechnology readiness |
| spellingShingle | Roymon Panjaitan Agustinus Moonti Echan Adam Technology Readiness and Digital Competing Capabilities: Digital Value Resonance Shirkah digital competing capabilities digital consumer habits digital value resonance innovation products technology readiness |
| title | Technology Readiness and Digital Competing Capabilities: Digital Value Resonance |
| title_full | Technology Readiness and Digital Competing Capabilities: Digital Value Resonance |
| title_fullStr | Technology Readiness and Digital Competing Capabilities: Digital Value Resonance |
| title_full_unstemmed | Technology Readiness and Digital Competing Capabilities: Digital Value Resonance |
| title_short | Technology Readiness and Digital Competing Capabilities: Digital Value Resonance |
| title_sort | technology readiness and digital competing capabilities digital value resonance |
| topic | digital competing capabilities digital consumer habits digital value resonance innovation products technology readiness |
| url | http://shirkah.or.id/new-ojs/index.php/home/article/view/385 |
| work_keys_str_mv | AT roymonpanjaitan technologyreadinessanddigitalcompetingcapabilitiesdigitalvalueresonance AT agustinusmoonti technologyreadinessanddigitalcompetingcapabilitiesdigitalvalueresonance AT echanadam technologyreadinessanddigitalcompetingcapabilitiesdigitalvalueresonance |