A Communication Model of Art Information Accessibility for People with Disabilities
People with disabilities still face barriers to participation in society, face freedom of choice, lack of opportunities to act independently, discrimination, accessibility issues, and equal rights. Only the physical accessibility of the environment is emphasized, but social activity is strongly inf...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2022-11-01
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| Series: | Vilnius University Open Series |
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| Online Access: | https://www.zurnalai.vu.lt/open-series/article/view/29729 |
| _version_ | 1817971003593064448 |
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| author | Rugilė Navickaitė |
| author_facet | Rugilė Navickaitė |
| author_sort | Rugilė Navickaitė |
| collection | DOAJ |
| description |
People with disabilities still face barriers to participation in society, face freedom of choice, lack of opportunities to act independently, discrimination, accessibility issues, and equal rights. Only the physical accessibility of the environment is emphasized, but social activity is strongly influenced by the availability of information. Access to culture/art is physical and informational. Cultural organisations should integrate marketing tools into their activities through the communication process and the presentation of art products and services.
Scientific problem – What integrated marketing communication tools do increase the information accessibility of art for people with disabilities?
The object of the work is integrated marketing communication tools that increase the information accessibility of art for people with disabilities.
The aim of the work is to develop an empirically based theoretical model of integrated marketing communication tools that increase the information accessibility of art for people with disabilities.
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| first_indexed | 2024-04-13T20:41:17Z |
| format | Article |
| id | doaj.art-07580d9f5a194f30ba7b29890301b267 |
| institution | Directory Open Access Journal |
| issn | 2669-0535 |
| language | English |
| last_indexed | 2024-04-13T20:41:17Z |
| publishDate | 2022-11-01 |
| publisher | Vilnius University Press |
| record_format | Article |
| series | Vilnius University Open Series |
| spelling | doaj.art-07580d9f5a194f30ba7b29890301b2672022-12-22T02:30:50ZengVilnius University PressVilnius University Open Series2669-05352022-11-0110.15388/Culture_Creative.2022.8A Communication Model of Art Information Accessibility for People with DisabilitiesRugilė Navickaitė0Vilnius University, Lithuania People with disabilities still face barriers to participation in society, face freedom of choice, lack of opportunities to act independently, discrimination, accessibility issues, and equal rights. Only the physical accessibility of the environment is emphasized, but social activity is strongly influenced by the availability of information. Access to culture/art is physical and informational. Cultural organisations should integrate marketing tools into their activities through the communication process and the presentation of art products and services. Scientific problem – What integrated marketing communication tools do increase the information accessibility of art for people with disabilities? The object of the work is integrated marketing communication tools that increase the information accessibility of art for people with disabilities. The aim of the work is to develop an empirically based theoretical model of integrated marketing communication tools that increase the information accessibility of art for people with disabilities. https://www.zurnalai.vu.lt/open-series/article/view/29729Artcommunicationaccess to informationpeople with disabilitiescommunication tools |
| spellingShingle | Rugilė Navickaitė A Communication Model of Art Information Accessibility for People with Disabilities Vilnius University Open Series Art communication access to information people with disabilities communication tools |
| title | A Communication Model of Art Information Accessibility for People with Disabilities |
| title_full | A Communication Model of Art Information Accessibility for People with Disabilities |
| title_fullStr | A Communication Model of Art Information Accessibility for People with Disabilities |
| title_full_unstemmed | A Communication Model of Art Information Accessibility for People with Disabilities |
| title_short | A Communication Model of Art Information Accessibility for People with Disabilities |
| title_sort | communication model of art information accessibility for people with disabilities |
| topic | Art communication access to information people with disabilities communication tools |
| url | https://www.zurnalai.vu.lt/open-series/article/view/29729 |
| work_keys_str_mv | AT rugilenavickaite acommunicationmodelofartinformationaccessibilityforpeoplewithdisabilities AT rugilenavickaite communicationmodelofartinformationaccessibilityforpeoplewithdisabilities |