Emergent self-mediating classes in the digital semiosphere: Covid-19 conspiracies and the climate justice movement
In this article, we advocate for media studies to adopt a systematic evolutionary-complexity model, in order to link the study of human culture and knowledge practices to the biosphere and geosphere, arguing that such global phenomena require a new kind of cultural science. For this purpose, we exte...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2021-07-01
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| Series: | Nordic Journal of Media Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/njms-2021-0007 |
| _version_ | 1818468936117649408 |
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| author | Hartley John Ibrus Indrek Ojamaa Maarja |
| author_facet | Hartley John Ibrus Indrek Ojamaa Maarja |
| author_sort | Hartley John |
| collection | DOAJ |
| description | In this article, we advocate for media studies to adopt a systematic evolutionary-complexity model, in order to link the study of human culture and knowledge practices to the biosphere and geosphere, arguing that such global phenomena require a new kind of cultural science. For this purpose, we extend Juri Lotman's model of the semiosphere to the “digital semiosphere”, superseding inherited adversarial models in both mainstream media and media studies. We contrast the mediation of Covid-19 with that of the climate crisis, using Lotman's model to propose that, in the digital semiosphere, the global emergence of girl-led climate activism and far-right Covid-19 conspiracy groups indicates how new social classes are organising around the means of their own mediation. We discuss ways to study and forecast such emergent processes using the means of cultural data analytics and related approaches. |
| first_indexed | 2024-04-13T21:17:23Z |
| format | Article |
| id | doaj.art-0761836d7fae4d888f35460ee4f08a1e |
| institution | Directory Open Access Journal |
| issn | 2003-184X |
| language | English |
| last_indexed | 2024-04-13T21:17:23Z |
| publishDate | 2021-07-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Nordic Journal of Media Studies |
| spelling | doaj.art-0761836d7fae4d888f35460ee4f08a1e2022-12-22T02:29:37ZengSciendoNordic Journal of Media Studies2003-184X2021-07-013111814010.2478/njms-2021-0007Emergent self-mediating classes in the digital semiosphere: Covid-19 conspiracies and the climate justice movementHartley John0Ibrus Indrek1Ojamaa Maarja2Department of Internet Studies, Curtin University, AustraliaBaltic Film, Media and Arts School, Tallinn University, EstoniaDepartment of Semiotics, University of Tartu, EstoniaIn this article, we advocate for media studies to adopt a systematic evolutionary-complexity model, in order to link the study of human culture and knowledge practices to the biosphere and geosphere, arguing that such global phenomena require a new kind of cultural science. For this purpose, we extend Juri Lotman's model of the semiosphere to the “digital semiosphere”, superseding inherited adversarial models in both mainstream media and media studies. We contrast the mediation of Covid-19 with that of the climate crisis, using Lotman's model to propose that, in the digital semiosphere, the global emergence of girl-led climate activism and far-right Covid-19 conspiracy groups indicates how new social classes are organising around the means of their own mediation. We discuss ways to study and forecast such emergent processes using the means of cultural data analytics and related approaches.https://doi.org/10.2478/njms-2021-0007cultural semioticscultural scienceclimate activismconspiracy theoriescultural forecasting |
| spellingShingle | Hartley John Ibrus Indrek Ojamaa Maarja Emergent self-mediating classes in the digital semiosphere: Covid-19 conspiracies and the climate justice movement Nordic Journal of Media Studies cultural semiotics cultural science climate activism conspiracy theories cultural forecasting |
| title | Emergent self-mediating classes in the digital semiosphere: Covid-19 conspiracies and the climate justice movement |
| title_full | Emergent self-mediating classes in the digital semiosphere: Covid-19 conspiracies and the climate justice movement |
| title_fullStr | Emergent self-mediating classes in the digital semiosphere: Covid-19 conspiracies and the climate justice movement |
| title_full_unstemmed | Emergent self-mediating classes in the digital semiosphere: Covid-19 conspiracies and the climate justice movement |
| title_short | Emergent self-mediating classes in the digital semiosphere: Covid-19 conspiracies and the climate justice movement |
| title_sort | emergent self mediating classes in the digital semiosphere covid 19 conspiracies and the climate justice movement |
| topic | cultural semiotics cultural science climate activism conspiracy theories cultural forecasting |
| url | https://doi.org/10.2478/njms-2021-0007 |
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