Heritage conservation for city marketing: The imaging of the historic city of Georgetown, Penang
The process of imaging for city marketing purposes has the implication on culture, conservation and heritage. City marketing, especially in the European context, has been examined in interdisciplinary literature with special focus on imaging for tourism. Little is reported about the imaging of those...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Malaya
2008-12-01
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| Series: | Journal of Design and the Built Environment |
| Subjects: | |
| Online Access: | http://e-journal.um.edu.my/filebank/published_article/3234/Vol%204-3.pdf |