Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study

Shopping Motives, Big Five Factors, and the Hedonic/Utilitarian Shopping Value: An Integration and Factorial Study

Bibliographic Details
Main Author:	Gianluigi Guido
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2006-06-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1714/im_en_2006_02_Guido.pdf

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