Value creation framework for multi-channel services in banking industry

Value creation framework for multi-channel services in banking industry

Nowadays, banking industry analogous with another industries has been encountered with digital transformation. Such transformation stemmed from convergence technologies. The underpinning point of convergency in such technologies is employing multi-channel services in order to delightful and remarkab...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Manochehr Zamani Farizhandi, Payam Hanafizadeh, Zohreh Dehdashti Shahrokh
स्वरूप:	लेख
भाषा:	fas
प्रकाशित:	Allameh Tabataba'i University Press 2019-09-01
श्रृंखला:	Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī
विषय:	banking industry multi-channel content analysis customer experience digital transformation
ऑनलाइन पहुंच:	https://jims.atu.ac.ir/article_10353_0b92b0af9eaa3e7d16568a402c09a3f5.pdf

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