| Summary: | The article presents an example of personality research with the help of the author’s psychosemantic technique “Color-associative experiment”, which is a combination of the method of free associations by C.G. Jung and the eight-color subtest by M. Lusher. In qualitative and quantitative data processing and interpretation, free and axial coding techniques are used, thanks to which the psychologist can get a complete impression of the current state of the respondent. These two projective techniques of grounded theory are the reason we can formulate now grounded psychodiagnostic conclusions in a consulting process. In the described examples of implementing the “Color-associative experiment” method, both respondents (a first-year master’s student and a final-year bachelor’s student) are characterized as a neurotic personality with an overestimation (or super-value) of the desire to achieve success.
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