Propensity for Internationalization in Emerging Economies: Is The Key to Success in Strategic Orientations and Institutional Factors?

Objective: This study aims to analyze the mediation of institutional factors in the relationship between strategic orientations and the propensity of companies, particularly technology-based companies (TBCs), to internationalize in emerging economies. Method: This quantitative, descriptive, cross-se...

Full description

Bibliographic Details
Main Authors: Nathália Rigui Trindade, Flavia Luciane Scherer, Maíra Nunes Piveta, Luis Felipe Dias Lopes, Soraya de Souza Soares
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2023-12-01
Series:BAR: Brazilian Administration Review
Subjects:
Online Access:https://bar.anpad.org.br/index.php/bar/article/view/627
_version_ 1827585491410616320
author Nathália Rigui Trindade
Flavia Luciane Scherer
Maíra Nunes Piveta
Luis Felipe Dias Lopes
Soraya de Souza Soares
author_facet Nathália Rigui Trindade
Flavia Luciane Scherer
Maíra Nunes Piveta
Luis Felipe Dias Lopes
Soraya de Souza Soares
author_sort Nathália Rigui Trindade
collection DOAJ
description Objective: This study aims to analyze the mediation of institutional factors in the relationship between strategic orientations and the propensity of companies, particularly technology-based companies (TBCs), to internationalize in emerging economies. Method: This quantitative, descriptive, cross-sectional survey was conducted with a population and sample of 137 Brazilian TBCs. The data were analyzed through correlational and multivariate analysis using the structural equation modeling technique. Results: The findings indicate that institutional factors positively influence the propensity for internationalization of the investigated TBCs. Additionally, these institutional factors mediate the relationship between entrepreneurial strategic orientations and international growth orientation. In other words, entrepreneurship can enhance the international expansion capacity of TBCs, and the institutional environment of the target market often influences the success of this expansion. Conclusion: The presence of mediation, even when there is a strong entrepreneurial orientation, suggests that TBCs do not operate in isolation. Rather, their success is deeply connected to the institutional contexts in which they operate. For an effective international growth strategy, TBCs must focus on their internal capacities and orientations and remain attentive and adaptable to the nuances and demands of the institutional environment.
first_indexed 2024-03-08T23:47:19Z
format Article
id doaj.art-07ad2f1ddd3940a6b4255070736354ea
institution Directory Open Access Journal
issn 1807-7692
language English
last_indexed 2024-03-08T23:47:19Z
publishDate 2023-12-01
publisher Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
record_format Article
series BAR: Brazilian Administration Review
spelling doaj.art-07ad2f1ddd3940a6b4255070736354ea2023-12-13T14:39:38ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)BAR: Brazilian Administration Review1807-76922023-12-01204e230011e23001110.1590/1807-7692bar2023230011627Propensity for Internationalization in Emerging Economies: Is The Key to Success in Strategic Orientations and Institutional Factors?Nathália Rigui Trindade0Flavia Luciane Scherer1Maíra Nunes Piveta2Luis Felipe Dias Lopes3Soraya de Souza Soares4Universidade Federal de Santa Maria, Santa Maria, RS, BrazilUniversidade Federal de Santa Maria, Santa Maria, RS, BrazilUniversidade Federal de Santa Maria, Santa Maria, RS, BrazilUniversidade Federal de Santa Maria, Santa Maria, RS, BrazilUniversidade Federal de Santa Maria, Santa Maria, RS, BrazilObjective: This study aims to analyze the mediation of institutional factors in the relationship between strategic orientations and the propensity of companies, particularly technology-based companies (TBCs), to internationalize in emerging economies. Method: This quantitative, descriptive, cross-sectional survey was conducted with a population and sample of 137 Brazilian TBCs. The data were analyzed through correlational and multivariate analysis using the structural equation modeling technique. Results: The findings indicate that institutional factors positively influence the propensity for internationalization of the investigated TBCs. Additionally, these institutional factors mediate the relationship between entrepreneurial strategic orientations and international growth orientation. In other words, entrepreneurship can enhance the international expansion capacity of TBCs, and the institutional environment of the target market often influences the success of this expansion. Conclusion: The presence of mediation, even when there is a strong entrepreneurial orientation, suggests that TBCs do not operate in isolation. Rather, their success is deeply connected to the institutional contexts in which they operate. For an effective international growth strategy, TBCs must focus on their internal capacities and orientations and remain attentive and adaptable to the nuances and demands of the institutional environment.https://bar.anpad.org.br/index.php/bar/article/view/627strategic orientationtechnologybased companiesinstitutional factorsinternationalizationemerging economy
spellingShingle Nathália Rigui Trindade
Flavia Luciane Scherer
Maíra Nunes Piveta
Luis Felipe Dias Lopes
Soraya de Souza Soares
Propensity for Internationalization in Emerging Economies: Is The Key to Success in Strategic Orientations and Institutional Factors?
BAR: Brazilian Administration Review
strategic orientation
technologybased companies
institutional factors
internationalization
emerging economy
title Propensity for Internationalization in Emerging Economies: Is The Key to Success in Strategic Orientations and Institutional Factors?
title_full Propensity for Internationalization in Emerging Economies: Is The Key to Success in Strategic Orientations and Institutional Factors?
title_fullStr Propensity for Internationalization in Emerging Economies: Is The Key to Success in Strategic Orientations and Institutional Factors?
title_full_unstemmed Propensity for Internationalization in Emerging Economies: Is The Key to Success in Strategic Orientations and Institutional Factors?
title_short Propensity for Internationalization in Emerging Economies: Is The Key to Success in Strategic Orientations and Institutional Factors?
title_sort propensity for internationalization in emerging economies is the key to success in strategic orientations and institutional factors
topic strategic orientation
technologybased companies
institutional factors
internationalization
emerging economy
url https://bar.anpad.org.br/index.php/bar/article/view/627
work_keys_str_mv AT nathaliariguitrindade propensityforinternationalizationinemergingeconomiesisthekeytosuccessinstrategicorientationsandinstitutionalfactors
AT flavialucianescherer propensityforinternationalizationinemergingeconomiesisthekeytosuccessinstrategicorientationsandinstitutionalfactors
AT mairanunespiveta propensityforinternationalizationinemergingeconomiesisthekeytosuccessinstrategicorientationsandinstitutionalfactors
AT luisfelipediaslopes propensityforinternationalizationinemergingeconomiesisthekeytosuccessinstrategicorientationsandinstitutionalfactors
AT sorayadesouzasoares propensityforinternationalizationinemergingeconomiesisthekeytosuccessinstrategicorientationsandinstitutionalfactors