MARKETING COMMUNICATIONS IN THE LIBRARY OF KRYVYI RIH STATE PEDAGOGICAL UNIVERSITY
The subject of research is the examination of marketing techniques aimed at creating a favorable image of the university library, engaging its users in high use of information resources, and modernization of library processes. Purpose of the article is to analyze the feasibility and efficiency of di...
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| Format: | Article |
| Language: | English |
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I.I.Mechnikov National University
2017-10-01
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| Series: | Vìsnik Odesʹkogo Nacìonalʹnogo Unìversitetu: Bìblìotekoznavstvo, Bìblìografoznavstvo, Knigoznavstvo |
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| Online Access: | http://vislib.onu.edu.ua/article/view/118358 |
| _version_ | 1818389560345755648 |
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| author | Г. М. Віняр |
| author_facet | Г. М. Віняр |
| author_sort | Г. М. Віняр |
| collection | DOAJ |
| description | The subject of research is the examination of marketing techniques aimed at creating a favorable image of the university library, engaging its users in high use of information resources, and modernization of library processes. Purpose of the article is to analyze the feasibility and efficiency of different types of marketing communications in the library ofKryvyiRihStatePedagogicalUniversity. The article is based on modern theoretical developments in the area of library marketing, without which successful work of an information institution is impossible. In the investigation are used statistical data from annual reports of the library, quantitative data on site traffic and users’ attendance of cultural and educational events, information from survey among students and teachers. The article describes forms of marketing interaction between the library institution, its users, and the public. University libraries, including the library websites, are the main application area of developments in information marketing communications. Promising directions of activity in the Kryvyi Rih State Pedagogical University library remain the following: further improvement of library and information services with maximum involvement of new information technologies and innovative methodologies, development of library-based powerful, extensive information system designed to organize the most complete, high-quality and quick support for all areas of the university work based on current information needs of all categories of library users. |
| first_indexed | 2024-12-14T04:43:40Z |
| format | Article |
| id | doaj.art-07b1f302a963457d980a99c1260f9111 |
| institution | Directory Open Access Journal |
| issn | 2304-1447 2313-108X |
| language | English |
| last_indexed | 2024-12-14T04:43:40Z |
| publishDate | 2017-10-01 |
| publisher | I.I.Mechnikov National University |
| record_format | Article |
| series | Vìsnik Odesʹkogo Nacìonalʹnogo Unìversitetu: Bìblìotekoznavstvo, Bìblìografoznavstvo, Knigoznavstvo |
| spelling | doaj.art-07b1f302a963457d980a99c1260f91112022-12-21T23:16:43ZengI.I.Mechnikov National UniversityVìsnik Odesʹkogo Nacìonalʹnogo Unìversitetu: Bìblìotekoznavstvo, Bìblìografoznavstvo, Knigoznavstvo2304-14472313-108X2017-10-01222(18)250259118358MARKETING COMMUNICATIONS IN THE LIBRARY OF KRYVYI RIH STATE PEDAGOGICAL UNIVERSITYГ. М. Віняр0Криворізький державний педагогічний університетThe subject of research is the examination of marketing techniques aimed at creating a favorable image of the university library, engaging its users in high use of information resources, and modernization of library processes. Purpose of the article is to analyze the feasibility and efficiency of different types of marketing communications in the library ofKryvyiRihStatePedagogicalUniversity. The article is based on modern theoretical developments in the area of library marketing, without which successful work of an information institution is impossible. In the investigation are used statistical data from annual reports of the library, quantitative data on site traffic and users’ attendance of cultural and educational events, information from survey among students and teachers. The article describes forms of marketing interaction between the library institution, its users, and the public. University libraries, including the library websites, are the main application area of developments in information marketing communications. Promising directions of activity in the Kryvyi Rih State Pedagogical University library remain the following: further improvement of library and information services with maximum involvement of new information technologies and innovative methodologies, development of library-based powerful, extensive information system designed to organize the most complete, high-quality and quick support for all areas of the university work based on current information needs of all categories of library users.http://vislib.onu.edu.ua/article/view/118358бібліотека ВНЗкористувач бібліотекимаркетингові комунікаціїрекламабібліографічне обслуговуваннябібліографічне інформуваннясайт бібліотекиімідж бібліотеки |
| spellingShingle | Г. М. Віняр MARKETING COMMUNICATIONS IN THE LIBRARY OF KRYVYI RIH STATE PEDAGOGICAL UNIVERSITY Vìsnik Odesʹkogo Nacìonalʹnogo Unìversitetu: Bìblìotekoznavstvo, Bìblìografoznavstvo, Knigoznavstvo бібліотека ВНЗ користувач бібліотеки маркетингові комунікації реклама бібліографічне обслуговування бібліографічне інформування сайт бібліотеки імідж бібліотеки |
| title | MARKETING COMMUNICATIONS IN THE LIBRARY OF KRYVYI RIH STATE PEDAGOGICAL UNIVERSITY |
| title_full | MARKETING COMMUNICATIONS IN THE LIBRARY OF KRYVYI RIH STATE PEDAGOGICAL UNIVERSITY |
| title_fullStr | MARKETING COMMUNICATIONS IN THE LIBRARY OF KRYVYI RIH STATE PEDAGOGICAL UNIVERSITY |
| title_full_unstemmed | MARKETING COMMUNICATIONS IN THE LIBRARY OF KRYVYI RIH STATE PEDAGOGICAL UNIVERSITY |
| title_short | MARKETING COMMUNICATIONS IN THE LIBRARY OF KRYVYI RIH STATE PEDAGOGICAL UNIVERSITY |
| title_sort | marketing communications in the library of kryvyi rih state pedagogical university |
| topic | бібліотека ВНЗ користувач бібліотеки маркетингові комунікації реклама бібліографічне обслуговування бібліографічне інформування сайт бібліотеки імідж бібліотеки |
| url | http://vislib.onu.edu.ua/article/view/118358 |
| work_keys_str_mv | AT gmvínâr marketingcommunicationsinthelibraryofkryvyirihstatepedagogicaluniversity |