THE USE OF THE MULTI-FACTORIAL GRID IN THE SELECTION OF THE ENTRY STRATEGIES OF OMV AG IN THE ROMANIAN MARKET
The foreign market entry is a strategic choice of any company. The firms use a practical approach in order to select and utilize the most appropriate market entry strategies and modes. This paper aims at showing how the multi-factorial grid can check up t
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| Format: | Article |
| Language: | deu |
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University of Oradea
2009-05-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/120.pdf |
| _version_ | 1818064395977097216 |
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| author | Danciu Victor |
| author_facet | Danciu Victor |
| author_sort | Danciu Victor |
| collection | DOAJ |
| description | The foreign market entry is a strategic choice of any company. The firms use a practical approach in order to select and utilize the most appropriate market entry strategies and modes. This paper aims at showing how the multi-factorial grid can check up t |
| first_indexed | 2024-12-10T14:35:19Z |
| format | Article |
| id | doaj.art-07b73b3aa0b043b2931c602172414f43 |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-10T14:35:19Z |
| publishDate | 2009-05-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-07b73b3aa0b043b2931c602172414f432022-12-22T01:44:51ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502009-05-0141624628THE USE OF THE MULTI-FACTORIAL GRID IN THE SELECTION OF THE ENTRY STRATEGIES OF OMV AG IN THE ROMANIAN MARKETDanciu VictorThe foreign market entry is a strategic choice of any company. The firms use a practical approach in order to select and utilize the most appropriate market entry strategies and modes. This paper aims at showing how the multi-factorial grid can check up thttp://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/120.pdftarget-market, entry strategies and modes, multi-factorial grid, competition capability of the company, market attractiveness |
| spellingShingle | Danciu Victor THE USE OF THE MULTI-FACTORIAL GRID IN THE SELECTION OF THE ENTRY STRATEGIES OF OMV AG IN THE ROMANIAN MARKET Annals of the University of Oradea: Economic Science target-market, entry strategies and modes, multi-factorial grid, competition capability of the company, market attractiveness |
| title | THE USE OF THE MULTI-FACTORIAL GRID IN THE SELECTION OF THE ENTRY STRATEGIES OF OMV AG IN THE ROMANIAN MARKET |
| title_full | THE USE OF THE MULTI-FACTORIAL GRID IN THE SELECTION OF THE ENTRY STRATEGIES OF OMV AG IN THE ROMANIAN MARKET |
| title_fullStr | THE USE OF THE MULTI-FACTORIAL GRID IN THE SELECTION OF THE ENTRY STRATEGIES OF OMV AG IN THE ROMANIAN MARKET |
| title_full_unstemmed | THE USE OF THE MULTI-FACTORIAL GRID IN THE SELECTION OF THE ENTRY STRATEGIES OF OMV AG IN THE ROMANIAN MARKET |
| title_short | THE USE OF THE MULTI-FACTORIAL GRID IN THE SELECTION OF THE ENTRY STRATEGIES OF OMV AG IN THE ROMANIAN MARKET |
| title_sort | use of the multi factorial grid in the selection of the entry strategies of omv ag in the romanian market |
| topic | target-market, entry strategies and modes, multi-factorial grid, competition capability of the company, market attractiveness |
| url | http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/120.pdf |
| work_keys_str_mv | AT danciuvictor theuseofthemultifactorialgridintheselectionoftheentrystrategiesofomvagintheromanianmarket AT danciuvictor useofthemultifactorialgridintheselectionoftheentrystrategiesofomvagintheromanianmarket |