WOMAN’S REPRESENTATION ON MEDIA: A FEMINIST OVERVIEW ON BEER COMMERCIALS
The theme to be discussed is the gender symbolic violence, here presented by the analysis of the beer commercials on media. The gender symbolic violence is about the embarrassments imposed by the social representations of gender about the masculine and the feminine. Woman (And by extension, her bod...
| Main Author: | |
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| Format: | Article |
| Language: | Portuguese |
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Universidade Estadual do Oeste do Paraná
2010-03-01
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| Series: | Travessias |
| Subjects: | |
| Online Access: | http://e-revista.unioeste.br/index.php/travessias/article/view/3090 |
| Summary: | The theme to be discussed is the gender symbolic violence, here presented by
the analysis of the beer commercials on media. The gender symbolic violence is about the
embarrassments imposed by the social representations of gender about the masculine and
the feminine. Woman (And by extension, her body broken up in this way) is presented on
commercials as to be consumed just as the beer. From an anthropological feminist point of
view, is possible to realize that the dominant discourses on the media, assure dominant and
traditional values about the women, constituting a way of gender symbolic violence in
contemporary society. |
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| ISSN: | 1982-5935 |