Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?
The purpose of this study is to see whether product brand names that use foreign languages, especially English, are perceived as higher quality, more luxurious, and more modern than product brand names that use local languages by consumers in developing countries. The population in this study were...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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EconJournals
2023-05-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | http://www.econjournals.com/index.php/irmm/article/view/14231 |