Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia
Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed the...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2022-07-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.ikhac.ac.id/index.php/iijse/article/view/2473 |
| _version_ | 1797333786407469056 |
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| author | Titin Endrawati B.M.A.S. Anaconda Bangkara Sukma Irdiana Antoni Antoni Ade Perdana Siregar |
| author_facet | Titin Endrawati B.M.A.S. Anaconda Bangkara Sukma Irdiana Antoni Antoni Ade Perdana Siregar |
| author_sort | Titin Endrawati |
| collection | DOAJ |
| description |
Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.
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| first_indexed | 2024-03-08T08:10:10Z |
| format | Article |
| id | doaj.art-07ee4d5fd48f4b28b5cc4ee3fc1665e4 |
| institution | Directory Open Access Journal |
| issn | 2621-606X |
| language | English |
| last_indexed | 2024-03-08T08:10:10Z |
| publishDate | 2022-07-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj.art-07ee4d5fd48f4b28b5cc4ee3fc1665e42024-02-02T08:50:01ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2022-07-015210.31538/iijse.v5i2.2473Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in IndonesiaTitin Endrawati0B.M.A.S. Anaconda Bangkara1Sukma Irdiana2Antoni Antoni3Ade Perdana Siregar4Politeknik APP, Jakarta Pusat, IndonesiaPresident University, Bekasi, IndonesiaInstitut Teknologi dan Bisnis Widya Gama, Lumajang, IndonesiaUniversitas Wijaya Putra, Surabaya, IndonesiaUniversitas Jambi, Muaro jambi, Indonesia Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively. https://e-journal.ikhac.ac.id/index.php/iijse/article/view/2473ChallengeOpportunityDigital Business Marketing |
| spellingShingle | Titin Endrawati B.M.A.S. Anaconda Bangkara Sukma Irdiana Antoni Antoni Ade Perdana Siregar Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia Indonesian Interdisciplinary Journal of Sharia Economics Challenge Opportunity Digital Business Marketing |
| title | Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia |
| title_full | Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia |
| title_fullStr | Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia |
| title_full_unstemmed | Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia |
| title_short | Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia |
| title_sort | challenge and opportunity of marketing digital based for business owners during pandemic in indonesia |
| topic | Challenge Opportunity Digital Business Marketing |
| url | https://e-journal.ikhac.ac.id/index.php/iijse/article/view/2473 |
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