Effect of Mobile Distribution Application Services on Sales of Fast-Moving Consumer Goods: A Case of Pz Cussons Limited
One of the areas of focus recently has been the potential of mobile apps services as a solution to overcome low levels of infrastructure development, that hinder full exploitation of business opportunities in developing countries like Kenya. It was with this in view that the primary objective of thi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2021-11-01
|
| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_144391_150ecbd93bcbb44b92772668d181d435.pdf |