ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM) AND ON CUSTOMER LOYALTY
Electronic Word-of-Mouth Marketing (eWOM) has begun to play a more important role in customers’ purchasing decisions (Cheung and Thadani, 2012, Jones and Taylor, 2007). Previous studies reveal that eWOM increases the purchasing behavior of customers (Chevalier and Mayzlin, 2006). Nevertheless, despi...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2016-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2016/n1/96.pdf |
| _version_ | 1818511797599076352 |
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| author | HARUN GUMUS VEDAT BAL |
| author_facet | HARUN GUMUS VEDAT BAL |
| author_sort | HARUN GUMUS |
| collection | DOAJ |
| description | Electronic Word-of-Mouth Marketing (eWOM) has begun to play a more important role in customers’ purchasing decisions (Cheung and Thadani, 2012, Jones and Taylor, 2007). Previous studies reveal that eWOM increases the purchasing behavior of customers (Chevalier and Mayzlin, 2006). Nevertheless, despite its increasing importance, having limited literature on eWOM makes this subject attractive. Businesses want to bring customer behaviors under control by trying to give the meaning of eWOM messages. In this regard, businesses should observe the eWOM relationship by developing factors such as; aesthetics, content, orientability, system quality, information and content quality and service quality of websites. The aim of this study is to offer a model analyzing the relationship among the quality aspects of website, website loyalty and electronic word-of-mouth communication (eWOM) and to test this model |
| first_indexed | 2024-12-10T23:37:57Z |
| format | Article |
| id | doaj.art-0821d6f735a14d54a82d4fbf06cdc76e |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-10T23:37:57Z |
| publishDate | 2016-07-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-0821d6f735a14d54a82d4fbf06cdc76e2022-12-22T01:29:07ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502016-07-01251979986ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM) AND ON CUSTOMER LOYALTYHARUN GUMUS0VEDAT BAL1Manisa Celal Bayar UniversityManisa Celal Bayar University, Electronic Word-of-Mouth Marketing (eWOM) has begun to play a more important role in customers’ purchasing decisions (Cheung and Thadani, 2012, Jones and Taylor, 2007). Previous studies reveal that eWOM increases the purchasing behavior of customers (Chevalier and Mayzlin, 2006). Nevertheless, despite its increasing importance, having limited literature on eWOM makes this subject attractive. Businesses want to bring customer behaviors under control by trying to give the meaning of eWOM messages. In this regard, businesses should observe the eWOM relationship by developing factors such as; aesthetics, content, orientability, system quality, information and content quality and service quality of websites. The aim of this study is to offer a model analyzing the relationship among the quality aspects of website, website loyalty and electronic word-of-mouth communication (eWOM) and to test this modelhttp://anale.steconomiceuoradea.ro/volume/2016/n1/96.pdfeWOM, Web 2.0, Website Quality, Customer Loyalty |
| spellingShingle | HARUN GUMUS VEDAT BAL ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM) AND ON CUSTOMER LOYALTY Annals of the University of Oradea: Economic Science eWOM, Web 2.0, Website Quality, Customer Loyalty |
| title | ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM) AND ON CUSTOMER LOYALTY |
| title_full | ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM) AND ON CUSTOMER LOYALTY |
| title_fullStr | ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM) AND ON CUSTOMER LOYALTY |
| title_full_unstemmed | ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM) AND ON CUSTOMER LOYALTY |
| title_short | ANALYSIS OF THE EFFECT OF QUALITY COMPONENTS OF WEB 2.0 ENABLED E-COMMERCE WEBSITES ON ELECTRONIC WORD-OF-MOUTH MARKETING (EWOM) AND ON CUSTOMER LOYALTY |
| title_sort | analysis of the effect of quality components of web 2 0 enabled e commerce websites on electronic word of mouth marketing ewom and on customer loyalty |
| topic | eWOM, Web 2.0, Website Quality, Customer Loyalty |
| url | http://anale.steconomiceuoradea.ro/volume/2016/n1/96.pdf |
| work_keys_str_mv | AT harungumus analysisoftheeffectofqualitycomponentsofweb20enabledecommercewebsitesonelectronicwordofmouthmarketingewomandoncustomerloyalty AT vedatbal analysisoftheeffectofqualitycomponentsofweb20enabledecommercewebsitesonelectronicwordofmouthmarketingewomandoncustomerloyalty |