THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE
There are numerous pull forces that determine destination choice. In the contemporary turbulent conditions, safety and security risks have a growing role. This is particularly evident in the Mediterranean region, bearing in mind that the political crisis in the Arab world has reflected in this regio...
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Format: | Article |
Language: | English |
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Geographical Institute "Jovan Cvijić" SASA
2019-04-01
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Series: | Zbornik Radova: Geografski institut "Jovan Cvijić" |
Subjects: | |
Online Access: | http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/127 |
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author | Jasna Micić Stefan Denda Marius Popescu |
author_facet | Jasna Micić Stefan Denda Marius Popescu |
author_sort | Jasna Micić |
collection | DOAJ |
description | There are numerous pull forces that determine destination choice. In the contemporary turbulent conditions, safety and security risks have a growing role. This is particularly evident in the Mediterranean region, bearing in mind that the political crisis in the Arab world has reflected in this region as the largest receptive market. Therefore, the study has been conducted to determine which factors are the most important in the process of choosing a destination and whether the recent crises have affected travel habits. In addition to the descriptive statistics, the data obtained by the Likert scale were analyzed by independent samples t-test in SPSS. The results have revealed that price, service quality, and risk-related issues are the main parameters of destination choice. In this regard, the respondents expressed their understanding of contemporary security risks in the Mediterranean (terrorist acts, militant groups, migration crisis, etc.). The research also showed the influence of different sources of information on travel habits, primarily word-of-mouth process, and mass media. The crisis has affected the demand allocation, but not trip cancellation. Based on the abovementioned we can conclude that safety and security risks are not the only and decisive factor but represent an important parameter in the destination choice. |
first_indexed | 2024-03-11T13:43:56Z |
format | Article |
id | doaj.art-082e4390e2ce466e9b30f0a06d880ecd |
institution | Directory Open Access Journal |
issn | 0350-7599 1821-2808 |
language | English |
last_indexed | 2024-03-11T13:43:56Z |
publishDate | 2019-04-01 |
publisher | Geographical Institute "Jovan Cvijić" SASA |
record_format | Article |
series | Zbornik Radova: Geografski institut "Jovan Cvijić" |
spelling | doaj.art-082e4390e2ce466e9b30f0a06d880ecd2023-11-02T10:57:38ZengGeographical Institute "Jovan Cvijić" SASAZbornik Radova: Geografski institut "Jovan Cvijić"0350-75991821-28082019-04-0169110.2298/IJGI1901039M111THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICEJasna Micić0Stefan Denda1Marius Popescu2Geographical Institute ''Jovan Cvijić'' SASA, BelgradeGeographical Institute ''Jovan Cvijić'' SASA, BelgradeTransilvania University of Brasov, Faculty of Food and Tourism, BrasovThere are numerous pull forces that determine destination choice. In the contemporary turbulent conditions, safety and security risks have a growing role. This is particularly evident in the Mediterranean region, bearing in mind that the political crisis in the Arab world has reflected in this region as the largest receptive market. Therefore, the study has been conducted to determine which factors are the most important in the process of choosing a destination and whether the recent crises have affected travel habits. In addition to the descriptive statistics, the data obtained by the Likert scale were analyzed by independent samples t-test in SPSS. The results have revealed that price, service quality, and risk-related issues are the main parameters of destination choice. In this regard, the respondents expressed their understanding of contemporary security risks in the Mediterranean (terrorist acts, militant groups, migration crisis, etc.). The research also showed the influence of different sources of information on travel habits, primarily word-of-mouth process, and mass media. The crisis has affected the demand allocation, but not trip cancellation. Based on the abovementioned we can conclude that safety and security risks are not the only and decisive factor but represent an important parameter in the destination choice.http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/127pull factorsdestination choicerisksSerbiaMediterranean |
spellingShingle | Jasna Micić Stefan Denda Marius Popescu THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE Zbornik Radova: Geografski institut "Jovan Cvijić" pull factors destination choice risks Serbia Mediterranean |
title | THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE |
title_full | THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE |
title_fullStr | THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE |
title_full_unstemmed | THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE |
title_short | THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE |
title_sort | significance of the risk related challenges in tourist destination choice |
topic | pull factors destination choice risks Serbia Mediterranean |
url | http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/127 |
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