THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE

There are numerous pull forces that determine destination choice. In the contemporary turbulent conditions, safety and security risks have a growing role. This is particularly evident in the Mediterranean region, bearing in mind that the political crisis in the Arab world has reflected in this regio...

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Main Authors: Jasna Micić, Stefan Denda, Marius Popescu
Format: Article
Language:English
Published: Geographical Institute "Jovan Cvijić" SASA 2019-04-01
Series:Zbornik Radova: Geografski institut "Jovan Cvijić"
Subjects:
Online Access:http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/127
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author Jasna Micić
Stefan Denda
Marius Popescu
author_facet Jasna Micić
Stefan Denda
Marius Popescu
author_sort Jasna Micić
collection DOAJ
description There are numerous pull forces that determine destination choice. In the contemporary turbulent conditions, safety and security risks have a growing role. This is particularly evident in the Mediterranean region, bearing in mind that the political crisis in the Arab world has reflected in this region as the largest receptive market. Therefore, the study has been conducted to determine which factors are the most important in the process of choosing a destination and whether the recent crises have affected travel habits. In addition to the descriptive statistics, the data obtained by the Likert scale were analyzed by independent samples t-test in SPSS. The results have revealed that price, service quality, and risk-related issues are the main parameters of destination choice. In this regard, the respondents expressed their understanding of contemporary security risks in the Mediterranean (terrorist acts, militant groups, migration crisis, etc.). The research also showed the influence of different sources of information on travel habits, primarily word-of-mouth process, and mass media. The crisis has affected the demand allocation, but not trip cancellation. Based on the abovementioned we can conclude that safety and security risks are not the only and decisive factor but represent an important parameter in the destination choice.
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spelling doaj.art-082e4390e2ce466e9b30f0a06d880ecd2023-11-02T10:57:38ZengGeographical Institute "Jovan Cvijić" SASAZbornik Radova: Geografski institut "Jovan Cvijić"0350-75991821-28082019-04-0169110.2298/IJGI1901039M111THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICEJasna Micić0Stefan Denda1Marius Popescu2Geographical Institute ''Jovan Cvijić'' SASA, BelgradeGeographical Institute ''Jovan Cvijić'' SASA, BelgradeTransilvania University of Brasov, Faculty of Food and Tourism, BrasovThere are numerous pull forces that determine destination choice. In the contemporary turbulent conditions, safety and security risks have a growing role. This is particularly evident in the Mediterranean region, bearing in mind that the political crisis in the Arab world has reflected in this region as the largest receptive market. Therefore, the study has been conducted to determine which factors are the most important in the process of choosing a destination and whether the recent crises have affected travel habits. In addition to the descriptive statistics, the data obtained by the Likert scale were analyzed by independent samples t-test in SPSS. The results have revealed that price, service quality, and risk-related issues are the main parameters of destination choice. In this regard, the respondents expressed their understanding of contemporary security risks in the Mediterranean (terrorist acts, militant groups, migration crisis, etc.). The research also showed the influence of different sources of information on travel habits, primarily word-of-mouth process, and mass media. The crisis has affected the demand allocation, but not trip cancellation. Based on the abovementioned we can conclude that safety and security risks are not the only and decisive factor but represent an important parameter in the destination choice.http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/127pull factorsdestination choicerisksSerbiaMediterranean
spellingShingle Jasna Micić
Stefan Denda
Marius Popescu
THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE
Zbornik Radova: Geografski institut "Jovan Cvijić"
pull factors
destination choice
risks
Serbia
Mediterranean
title THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE
title_full THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE
title_fullStr THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE
title_full_unstemmed THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE
title_short THE SIGNIFICANCE OF THE RISK-RELATED CHALLENGES IN TOURIST DESTINATION CHOICE
title_sort significance of the risk related challenges in tourist destination choice
topic pull factors
destination choice
risks
Serbia
Mediterranean
url http://ojs.gi.sanu.ac.rs/index.php/zbornik/article/view/127
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AT mariuspopescu thesignificanceoftheriskrelatedchallengesintouristdestinationchoice
AT jasnamicic significanceoftheriskrelatedchallengesintouristdestinationchoice
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