Polymedia and Ethnography: Understanding the Social in Social Media
In this essay I argue that social media need to be understood as part of complex environments of communicative opportunities which I conceptualize as polymedia. This approach shifts our attention from social media as discrete platforms to the ways users navigate environments of affordances in order...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2015-04-01
|
| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305115578675 |