Customer-friendly Approach or Pidginization of German Tourist Discourse
If the sentences or phrases like Fast Food-Konzept in Chile, Leonardo goes Gastronomie, Der Claim „Inspiration for modern living“, WM-Countdown läuft; Deutschland ist die fünftgrößte Incoming-Destination weltweit und … are considered, the first impression is that this is a typical mixture of both En...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Milano University Press
2012-02-01
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| Series: | Altre Modernità |
| Subjects: | |
| Online Access: | https://riviste.unimi.it/index.php/AMonline/article/view/1975 |
| _version_ | 1797762367202787328 |
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| author | Brigita Bosnar-Valkovic Anamarija Gjuran-Coha |
| author_facet | Brigita Bosnar-Valkovic Anamarija Gjuran-Coha |
| author_sort | Brigita Bosnar-Valkovic |
| collection | DOAJ |
| description | If the sentences or phrases like Fast Food-Konzept in Chile, Leonardo goes Gastronomie, Der Claim „Inspiration for modern living“, WM-Countdown läuft; Deutschland ist die fünftgrößte Incoming-Destination weltweit und … are considered, the first impression is that this is a typical mixture of both English and German. To all intents and purposes, they support the main part of a definition of pidgin language.
Communication plays a central role in tourism. As emphasized by numerous authors, it is a personification of tourism; conversely tourism could be said to totally encompass a system of communication. As it is a crucial component of the industry, tourist discourse not only serves as a medium for buying/selling tourist products, it also assumes the role of the product itself within the complexity of various economic, technological and political processes in tourism. If analyzed within linguistic norms, discussion of Anglo-American influence on the German tourist discourse should focus on the problem of erosion of the national language, due to the impact of these Ango-Americanisms. The German tourist discourse aims at a customer-friendly approach in order to attract potential buyers or guests, all of which results in a slightly pidginized version of the German tourist discourse. |
| first_indexed | 2024-03-12T19:27:17Z |
| format | Article |
| id | doaj.art-08453301564c4debaee2d76b859f5ef2 |
| institution | Directory Open Access Journal |
| issn | 2035-7680 |
| language | English |
| last_indexed | 2024-03-12T19:27:17Z |
| publishDate | 2012-02-01 |
| publisher | Milano University Press |
| record_format | Article |
| series | Altre Modernità |
| spelling | doaj.art-08453301564c4debaee2d76b859f5ef22023-08-02T04:48:03ZengMilano University PressAltre Modernità2035-76802012-02-0100597410.13130/2035-7680/19751818Customer-friendly Approach or Pidginization of German Tourist DiscourseBrigita Bosnar-Valkovic0Anamarija Gjuran-Coha1University of Rijeka (Croatia)University of RijekaIf the sentences or phrases like Fast Food-Konzept in Chile, Leonardo goes Gastronomie, Der Claim „Inspiration for modern living“, WM-Countdown läuft; Deutschland ist die fünftgrößte Incoming-Destination weltweit und … are considered, the first impression is that this is a typical mixture of both English and German. To all intents and purposes, they support the main part of a definition of pidgin language. Communication plays a central role in tourism. As emphasized by numerous authors, it is a personification of tourism; conversely tourism could be said to totally encompass a system of communication. As it is a crucial component of the industry, tourist discourse not only serves as a medium for buying/selling tourist products, it also assumes the role of the product itself within the complexity of various economic, technological and political processes in tourism. If analyzed within linguistic norms, discussion of Anglo-American influence on the German tourist discourse should focus on the problem of erosion of the national language, due to the impact of these Ango-Americanisms. The German tourist discourse aims at a customer-friendly approach in order to attract potential buyers or guests, all of which results in a slightly pidginized version of the German tourist discourse.https://riviste.unimi.it/index.php/AMonline/article/view/1975tourist discourse, customer friendly approach, Anglo-American influence, pidginization |
| spellingShingle | Brigita Bosnar-Valkovic Anamarija Gjuran-Coha Customer-friendly Approach or Pidginization of German Tourist Discourse Altre Modernità tourist discourse, customer friendly approach, Anglo-American influence, pidginization |
| title | Customer-friendly Approach or Pidginization of German Tourist Discourse |
| title_full | Customer-friendly Approach or Pidginization of German Tourist Discourse |
| title_fullStr | Customer-friendly Approach or Pidginization of German Tourist Discourse |
| title_full_unstemmed | Customer-friendly Approach or Pidginization of German Tourist Discourse |
| title_short | Customer-friendly Approach or Pidginization of German Tourist Discourse |
| title_sort | customer friendly approach or pidginization of german tourist discourse |
| topic | tourist discourse, customer friendly approach, Anglo-American influence, pidginization |
| url | https://riviste.unimi.it/index.php/AMonline/article/view/1975 |
| work_keys_str_mv | AT brigitabosnarvalkovic customerfriendlyapproachorpidginizationofgermantouristdiscourse AT anamarijagjurancoha customerfriendlyapproachorpidginizationofgermantouristdiscourse |