The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention
This study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Malang
2018-08-01
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| Series: | Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen |
| Subjects: | |
| Online Access: | http://riset.unisma.ac.id/index.php/jema/article/view/838 |
| _version_ | 1818298332546596864 |
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| author | Rizka Zulfikar Prihatini Ade Mayvita |
| author_facet | Rizka Zulfikar Prihatini Ade Mayvita |
| author_sort | Rizka Zulfikar |
| collection | DOAJ |
| description | This study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The study found that Banjarmasin’s public tends to be more considered in its functional value indicators than other indicators such as social value, emotional value, and economic value. They also tend to be more considered at time risk indicators than other indicators such as the risk of physical and psychological risks. Banjarmasin’s public tends to be more considered toward its benefits indicators than other indicators such as trust in the object, and trust in attributes. Perceived value and perceived risk affect the level of public confidence but have no effect to the public purchase intention towards green products. The level of trust significantly influences the purchase intention towards green products. The relationship between the public purchase intention towards green products with the perceived value and perceived risk tends to be indirect and moderated by variable levels of trust. |
| first_indexed | 2024-12-13T04:33:39Z |
| format | Article |
| id | doaj.art-084910f9d08647cc9d4e6ba55ef0d564 |
| institution | Directory Open Access Journal |
| issn | 1693-7864 2597-4017 |
| language | English |
| last_indexed | 2024-12-13T04:33:39Z |
| publishDate | 2018-08-01 |
| publisher | Universitas Islam Malang |
| record_format | Article |
| series | Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen |
| spelling | doaj.art-084910f9d08647cc9d4e6ba55ef0d5642022-12-21T23:59:29ZengUniversitas Islam MalangJema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen1693-78642597-40172018-08-0115211410.31106/jema.v15i2.838933The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase IntentionRizka Zulfikar0Prihatini Ade Mayvita1Islamic University of Kalimantan Muhammad Arsyad Al Banjari Banjarmasin, IndonesiaIslamic University of Kalimantan Muhammad Arsyad Al Banjari Banjarmasin, IndonesiaThis study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin and taken as many as 150 respondents using non-purposive sampling method. The study found that Banjarmasin’s public tends to be more considered in its functional value indicators than other indicators such as social value, emotional value, and economic value. They also tend to be more considered at time risk indicators than other indicators such as the risk of physical and psychological risks. Banjarmasin’s public tends to be more considered toward its benefits indicators than other indicators such as trust in the object, and trust in attributes. Perceived value and perceived risk affect the level of public confidence but have no effect to the public purchase intention towards green products. The level of trust significantly influences the purchase intention towards green products. The relationship between the public purchase intention towards green products with the perceived value and perceived risk tends to be indirect and moderated by variable levels of trust.http://riset.unisma.ac.id/index.php/jema/article/view/838Perceived ValuePerceived RiskLevel of TrustPurchase IntentionGreen Products |
| spellingShingle | Rizka Zulfikar Prihatini Ade Mayvita The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Perceived Value Perceived Risk Level of Trust Purchase Intention Green Products |
| title | The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention |
| title_full | The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention |
| title_fullStr | The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention |
| title_full_unstemmed | The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention |
| title_short | The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention |
| title_sort | relationship of perceived value perceived risk and level of trust towards green products of fast moving consumer goods purchase intention |
| topic | Perceived Value Perceived Risk Level of Trust Purchase Intention Green Products |
| url | http://riset.unisma.ac.id/index.php/jema/article/view/838 |
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