The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention

The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention

This study aims to investigate how the relation between the perceived value, perceived risk, level of trust and toward green products purchase intention. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is the community of Banjarmasin an...

Full description

Bibliographic Details
Main Authors: Rizka Zulfikar, Prihatini Ade Mayvita
Format: Article
Language:English
Published: Universitas Islam Malang 2018-08-01
Series:Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Subjects:
Perceived Value
Perceived Risk
Level of Trust
Purchase Intention
Green Products
Online Access:http://riset.unisma.ac.id/index.php/jema/article/view/838

Similar Items

Similar Items