Tweeted Anger Predicts County-Level Results of the 2016 United States Presidential Election

In the aftermath of the 2016 United States presidential election, experts and journalists speculated that angry voters had supported the unexpected winner Donald Trump. The present study used a sample of 148 million tweets posted by U.S. citizens from across 1,347 counties, classified with regard to...

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Main Authors: Katharina Bernecker, Michael Wenzler, Kai Sassenberg
Format: Article
Language:English
Published: Ubiquity Press 2019-05-01
Series:International Review of Social Psychology
Subjects:
Online Access:https://www.rips-irsp.com/articles/256
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author Katharina Bernecker
Michael Wenzler
Kai Sassenberg
author_facet Katharina Bernecker
Michael Wenzler
Kai Sassenberg
author_sort Katharina Bernecker
collection DOAJ
description In the aftermath of the 2016 United States presidential election, experts and journalists speculated that angry voters had supported the unexpected winner Donald Trump. The present study used a sample of 148 million tweets posted by U.S. citizens from across 1,347 counties, classified with regard to emotional content, to predict the election results at county level. As expected, Donald Trump received more support in counties where people tweeted more anger and negative emotions, even when various county characteristics and conservative vote choice in the preceding presidential election were controlled. These findings might be an outcome of emotional resonance—voters being attracted by political appeals that match their emotions—because Trump used more anger and negative emotion words in his campaign than the other presidential candidates in 2012 and 2016. The findings suggest that negative emotions played a critical role in the 2016 presidential election.
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spelling doaj.art-08492309e7ad4e7d9707369b7818b4542022-12-22T01:31:26ZengUbiquity PressInternational Review of Social Psychology2397-85702019-05-0132110.5334/irsp.25678Tweeted Anger Predicts County-Level Results of the 2016 United States Presidential ElectionKatharina Bernecker0Michael Wenzler1Kai Sassenberg2Leibniz-Institut für Wissensmedien (IWM)Leibniz-Institut für Wissensmedien (IWM)Leibniz-Institut für Wissensmedien (IWM)In the aftermath of the 2016 United States presidential election, experts and journalists speculated that angry voters had supported the unexpected winner Donald Trump. The present study used a sample of 148 million tweets posted by U.S. citizens from across 1,347 counties, classified with regard to emotional content, to predict the election results at county level. As expected, Donald Trump received more support in counties where people tweeted more anger and negative emotions, even when various county characteristics and conservative vote choice in the preceding presidential election were controlled. These findings might be an outcome of emotional resonance—voters being attracted by political appeals that match their emotions—because Trump used more anger and negative emotion words in his campaign than the other presidential candidates in 2012 and 2016. The findings suggest that negative emotions played a critical role in the 2016 presidential election.https://www.rips-irsp.com/articles/256political preferenceemotional resonancenegative emotionsanger
spellingShingle Katharina Bernecker
Michael Wenzler
Kai Sassenberg
Tweeted Anger Predicts County-Level Results of the 2016 United States Presidential Election
International Review of Social Psychology
political preference
emotional resonance
negative emotions
anger
title Tweeted Anger Predicts County-Level Results of the 2016 United States Presidential Election
title_full Tweeted Anger Predicts County-Level Results of the 2016 United States Presidential Election
title_fullStr Tweeted Anger Predicts County-Level Results of the 2016 United States Presidential Election
title_full_unstemmed Tweeted Anger Predicts County-Level Results of the 2016 United States Presidential Election
title_short Tweeted Anger Predicts County-Level Results of the 2016 United States Presidential Election
title_sort tweeted anger predicts county level results of the 2016 united states presidential election
topic political preference
emotional resonance
negative emotions
anger
url https://www.rips-irsp.com/articles/256
work_keys_str_mv AT katharinabernecker tweetedangerpredictscountylevelresultsofthe2016unitedstatespresidentialelection
AT michaelwenzler tweetedangerpredictscountylevelresultsofthe2016unitedstatespresidentialelection
AT kaisassenberg tweetedangerpredictscountylevelresultsofthe2016unitedstatespresidentialelection