Innovation and Technological Adaptation of Business Actors in the Digital Age: A Digital Sociology Perspective

The advancement of information technology has changed many aspects of human life. Technology has entered various spaces of human life, so technology and humans are an integral unit. In the modern economic sector, the market has transformed business digitalization. This is both a challenge and an opp...

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Main Author: Ambo Upe
Format: Article
Language:English
Published: CV. Literasi Indonesia 2023-10-01
Series:Indonesian Journal of Innovation and Applied Sciences
Subjects:
Online Access:https://ojs.literacyinstitute.org/index.php/ijias/article/view/737
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author Ambo Upe
author_facet Ambo Upe
author_sort Ambo Upe
collection DOAJ
description The advancement of information technology has changed many aspects of human life. Technology has entered various spaces of human life, so technology and humans are an integral unit. In the modern economic sector, the market has transformed business digitalization. This is both a challenge and an opportunity for business people. For this reason, this study aims to analyze the space for innovation and technological adaptation of business actors in responding to advances in information technology. In addition, this research also intends to outline the relevance of developing digital sociology studies. A qualitative approach through field studies and literature review is the method of choice for this research. Operationally, the research was conducted through two stages, namely the context determination stage and the concept selection stage. These two processes are in line with the principle of inductive logic in qualitative research which prioritizes empirical narratives and then develops conceptual narratives. This is intended to obtain a comprehensive understanding of the facts and theories about technological innovation and adaptation in the business world. The results show that digital technology has become a major catalyst for improving operational efficiency, expanding market reach, and creating competitive differentiation. Therefore, digital technology adaptation is not just an option but has become a necessity in an increasingly digitally connected era. Digital technology adaptation is one of the keys to success in a world that is undergoing a massive transformation from real space to digital space.
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spelling doaj.art-08522893563b4f4599354b520cbfa8452023-10-30T21:39:44ZengCV. Literasi IndonesiaIndonesian Journal of Innovation and Applied Sciences2775-41622023-10-013321822710.47540/ijias.v3i3.737738Innovation and Technological Adaptation of Business Actors in the Digital Age: A Digital Sociology PerspectiveAmbo Upe0Department of Sociology, Universitas Halu Oleo, IndonesiaThe advancement of information technology has changed many aspects of human life. Technology has entered various spaces of human life, so technology and humans are an integral unit. In the modern economic sector, the market has transformed business digitalization. This is both a challenge and an opportunity for business people. For this reason, this study aims to analyze the space for innovation and technological adaptation of business actors in responding to advances in information technology. In addition, this research also intends to outline the relevance of developing digital sociology studies. A qualitative approach through field studies and literature review is the method of choice for this research. Operationally, the research was conducted through two stages, namely the context determination stage and the concept selection stage. These two processes are in line with the principle of inductive logic in qualitative research which prioritizes empirical narratives and then develops conceptual narratives. This is intended to obtain a comprehensive understanding of the facts and theories about technological innovation and adaptation in the business world. The results show that digital technology has become a major catalyst for improving operational efficiency, expanding market reach, and creating competitive differentiation. Therefore, digital technology adaptation is not just an option but has become a necessity in an increasingly digitally connected era. Digital technology adaptation is one of the keys to success in a world that is undergoing a massive transformation from real space to digital space.https://ojs.literacyinstitute.org/index.php/ijias/article/view/737business actorsdigital agedigital sociologyinnovationtechnological adaptation
spellingShingle Ambo Upe
Innovation and Technological Adaptation of Business Actors in the Digital Age: A Digital Sociology Perspective
Indonesian Journal of Innovation and Applied Sciences
business actors
digital age
digital sociology
innovation
technological adaptation
title Innovation and Technological Adaptation of Business Actors in the Digital Age: A Digital Sociology Perspective
title_full Innovation and Technological Adaptation of Business Actors in the Digital Age: A Digital Sociology Perspective
title_fullStr Innovation and Technological Adaptation of Business Actors in the Digital Age: A Digital Sociology Perspective
title_full_unstemmed Innovation and Technological Adaptation of Business Actors in the Digital Age: A Digital Sociology Perspective
title_short Innovation and Technological Adaptation of Business Actors in the Digital Age: A Digital Sociology Perspective
title_sort innovation and technological adaptation of business actors in the digital age a digital sociology perspective
topic business actors
digital age
digital sociology
innovation
technological adaptation
url https://ojs.literacyinstitute.org/index.php/ijias/article/view/737
work_keys_str_mv AT amboupe innovationandtechnologicaladaptationofbusinessactorsinthedigitalageadigitalsociologyperspective