Reputation based on internal capabilities: The case of small enterprises within the Colombian orange economy.
This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on companies classified as promoters of Colombia's "orange economy," which relates to the country's cultural...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Public Library of Science (PLoS)
2023-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0285026 |
| _version_ | 1797788228803100672 |
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| author | Yonni Angel Cuero-Acosta Marelby Amado-Mateus Daniel Ricardo Torralba Barreto Suelen Emilia Castiblanco-Moreno |
| author_facet | Yonni Angel Cuero-Acosta Marelby Amado-Mateus Daniel Ricardo Torralba Barreto Suelen Emilia Castiblanco-Moreno |
| author_sort | Yonni Angel Cuero-Acosta |
| collection | DOAJ |
| description | This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on companies classified as promoters of Colombia's "orange economy," which relates to the country's cultural and creative diversity. Firms with a non-technological emphasis also require knowledge, innovation, and reputation to perform better. In this regard, the study is based on the work of Hormiga and Garcia-Almeida (2016) who proposed the relationship between accumulated knowledge and innovation as background of reputation. In this paper, the purpose is to understand the internal reputation-building process carried out by MSMEs and the variables that intervene. Therefore, this research accounts for how MSMEs can build their reputation through innovation and accumulated knowledge. For this, a survey was conducted in 320 orange economy MSMEs located in Bogotá, Colombia, and the relationship of these variables was statistically tested through a quantitative analysis of multivariate data. Innovation was found to not impact the performance of companies, but this can be associated to factors that were not considered in this research. However, it is proposed to refine the original model by considering the manager's perspective. It is recommended that entrepreneurs invest resources in accumulating internal (tacit) knowledge to improve skills that enhance reputation. |
| first_indexed | 2024-03-13T01:33:35Z |
| format | Article |
| id | doaj.art-0852555343f043f9b5c91d86ede2bb3f |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-03-13T01:33:35Z |
| publishDate | 2023-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-0852555343f043f9b5c91d86ede2bb3f2023-07-04T05:32:34ZengPublic Library of Science (PLoS)PLoS ONE1932-62032023-01-01186e028502610.1371/journal.pone.0285026Reputation based on internal capabilities: The case of small enterprises within the Colombian orange economy.Yonni Angel Cuero-AcostaMarelby Amado-MateusDaniel Ricardo Torralba BarretoSuelen Emilia Castiblanco-MorenoThis study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on companies classified as promoters of Colombia's "orange economy," which relates to the country's cultural and creative diversity. Firms with a non-technological emphasis also require knowledge, innovation, and reputation to perform better. In this regard, the study is based on the work of Hormiga and Garcia-Almeida (2016) who proposed the relationship between accumulated knowledge and innovation as background of reputation. In this paper, the purpose is to understand the internal reputation-building process carried out by MSMEs and the variables that intervene. Therefore, this research accounts for how MSMEs can build their reputation through innovation and accumulated knowledge. For this, a survey was conducted in 320 orange economy MSMEs located in Bogotá, Colombia, and the relationship of these variables was statistically tested through a quantitative analysis of multivariate data. Innovation was found to not impact the performance of companies, but this can be associated to factors that were not considered in this research. However, it is proposed to refine the original model by considering the manager's perspective. It is recommended that entrepreneurs invest resources in accumulating internal (tacit) knowledge to improve skills that enhance reputation.https://doi.org/10.1371/journal.pone.0285026 |
| spellingShingle | Yonni Angel Cuero-Acosta Marelby Amado-Mateus Daniel Ricardo Torralba Barreto Suelen Emilia Castiblanco-Moreno Reputation based on internal capabilities: The case of small enterprises within the Colombian orange economy. PLoS ONE |
| title | Reputation based on internal capabilities: The case of small enterprises within the Colombian orange economy. |
| title_full | Reputation based on internal capabilities: The case of small enterprises within the Colombian orange economy. |
| title_fullStr | Reputation based on internal capabilities: The case of small enterprises within the Colombian orange economy. |
| title_full_unstemmed | Reputation based on internal capabilities: The case of small enterprises within the Colombian orange economy. |
| title_short | Reputation based on internal capabilities: The case of small enterprises within the Colombian orange economy. |
| title_sort | reputation based on internal capabilities the case of small enterprises within the colombian orange economy |
| url | https://doi.org/10.1371/journal.pone.0285026 |
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