Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity

Drawing on survey and interview data from a pilot study undertaken online in Denmark (March–July 2020), this article provides exploratory insights about how young audiences in Denmark (aged 16–34, with a background in higher education) engage with British television and film as viewing shifts from b...

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Main Authors: Bengesser Cathrin, Esser Andrea, Steemers Jeanette
Format: Article
Language:English
Published: Sciendo 2023-02-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2023-0005
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author Bengesser Cathrin
Esser Andrea
Steemers Jeanette
author_facet Bengesser Cathrin
Esser Andrea
Steemers Jeanette
author_sort Bengesser Cathrin
collection DOAJ
description Drawing on survey and interview data from a pilot study undertaken online in Denmark (March–July 2020), this article provides exploratory insights about how young audiences in Denmark (aged 16–34, with a background in higher education) engage with British television and film as viewing shifts from broadcast television to online on-demand services. First, drawing on survey data, we concentrate on consumption habits and genre preferences regarding British content and compare it to Danish, Nordic, and American content. Second, drawing on interviews, we address the significance of cultural and particularly linguistic proximity in determining the consumption and reception of British content. Revealing that young Danes in the pilot study feel greater linguistic proximity to English than to other Scandinavian languages, the research suggests the need for more nuanced theorisations of cultural and linguistic proximity, along with the revision of cultural distance and geo-linguistic regions theory.
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spelling doaj.art-08603255a0dd450dbebaf6903e7484ab2023-06-12T06:33:07ZengSciendoNordicom Review2001-51192023-02-014418510510.2478/nor-2023-0005Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximityBengesser Cathrin0Esser Andrea1Steemers Jeanette2Department of Media and Journalism Studies, Aarhus University, DenmarkDepartment of Culture, Media and Creative Industries, King's College London, United KingdomDepartment of Culture, Media and Creative Industries, King's College London, United KingdomDrawing on survey and interview data from a pilot study undertaken online in Denmark (March–July 2020), this article provides exploratory insights about how young audiences in Denmark (aged 16–34, with a background in higher education) engage with British television and film as viewing shifts from broadcast television to online on-demand services. First, drawing on survey data, we concentrate on consumption habits and genre preferences regarding British content and compare it to Danish, Nordic, and American content. Second, drawing on interviews, we address the significance of cultural and particularly linguistic proximity in determining the consumption and reception of British content. Revealing that young Danes in the pilot study feel greater linguistic proximity to English than to other Scandinavian languages, the research suggests the need for more nuanced theorisations of cultural and linguistic proximity, along with the revision of cultural distance and geo-linguistic regions theory.https://doi.org/10.2478/nor-2023-0005british screen contentyoung danish audiencesstreamingcultural and linguistic proximitygeo-linguistic regions
spellingShingle Bengesser Cathrin
Esser Andrea
Steemers Jeanette
Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity
Nordicom Review
british screen content
young danish audiences
streaming
cultural and linguistic proximity
geo-linguistic regions
title Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity
title_full Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity
title_fullStr Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity
title_full_unstemmed Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity
title_short Young Danish audiences and British screen content: A critical reflection on transnational consumption, geo-linguistic regions, and cultural proximity
title_sort young danish audiences and british screen content a critical reflection on transnational consumption geo linguistic regions and cultural proximity
topic british screen content
young danish audiences
streaming
cultural and linguistic proximity
geo-linguistic regions
url https://doi.org/10.2478/nor-2023-0005
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AT steemersjeanette youngdanishaudiencesandbritishscreencontentacriticalreflectionontransnationalconsumptiongeolinguisticregionsandculturalproximity