TOWARDS CREATIVE TOOLS FOR PROMOTING BLOOD DONATION: THE CASE OF PUBLIC HEALTH IN MOROCCO
Attraction factors of Blood transfusion centre analysis is paramount however, the donor’s profile cannot be neglected. Therefore, 2 goals can be mentioned: Before the donation: how to encourage donors to come by knowing their motivation, providing adequate direct communication and using alternati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Université Mohammed V de Rabat
2017-06-01
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| Series: | Revue Marocaine de Recherche en Management et Marketing |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php?journal=REMAREM&page=article&op=view&path%5B%5D=9815&path%5B%5D=5577 |
