An Analysis Of Multimodals On Grab Advertisement
This study aims to analyse the grab advertisement by searching the form of audiovisual. This analysis of this study used the semiotic approach which was focused on the nultimodals system which included the linguistic, the visual, the audio, the gesture, and the spatial aspects. In the linguistic and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo
2022-01-01
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| Series: | Aksara |
| Subjects: | |
| Online Access: | https://ejurnal.pps.ung.ac.id/index.php/Aksara/article/view/946 |
| _version_ | 1818977188623417344 |
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| author | Akmal Akmal Chitra Latiffani Iin Almeina |
| author_facet | Akmal Akmal Chitra Latiffani Iin Almeina |
| author_sort | Akmal Akmal |
| collection | DOAJ |
| description | This study aims to analyse the grab advertisement by searching the form of audiovisual. This analysis of this study used the semiotic approach which was focused on the nultimodals system which included the linguistic, the visual, the audio, the gesture, and the spatial aspects. In the linguistic and the visual aspect, it used the theory of Cheong (2004). The results of this study described that the five multimodal systems were integrated each other especially in the contrast of colour. It was related to the metafunctions of the language, the material process of experiential function was so dominant (75,86%), In the interpersonal functions, the declarative was so dominant in used. In the textual functions, the marked theme is also dominant because they used the spoken language. The gesture aspect was good because they did not speak too much, but there were a few statements on the poster of the announcement. |
| first_indexed | 2024-12-20T16:23:46Z |
| format | Article |
| id | doaj.art-0875455594ad4973a52ebbe909e055a2 |
| institution | Directory Open Access Journal |
| issn | 2407-8018 2721-7310 |
| language | English |
| last_indexed | 2024-12-20T16:23:46Z |
| publishDate | 2022-01-01 |
| publisher | Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo |
| record_format | Article |
| series | Aksara |
| spelling | doaj.art-0875455594ad4973a52ebbe909e055a22022-12-21T19:33:30ZengMagister Pendidikan Nonformal Pascasarjana Universitas Negeri GorontaloAksara2407-80182721-73102022-01-0181657410.37905/aksara.8.1.65-74.2022635An Analysis Of Multimodals On Grab AdvertisementAkmal Akmal0Chitra Latiffani1Iin Almeina2Sekolah Tinggi Manajemen Informatika dan Komputer Royal KisaranSekolah Tinggi Manajemen Informatika dan Komputer Royal KisaranSekolah Tinggi Manajemen Informatika dan Komputer Royal KisaranThis study aims to analyse the grab advertisement by searching the form of audiovisual. This analysis of this study used the semiotic approach which was focused on the nultimodals system which included the linguistic, the visual, the audio, the gesture, and the spatial aspects. In the linguistic and the visual aspect, it used the theory of Cheong (2004). The results of this study described that the five multimodal systems were integrated each other especially in the contrast of colour. It was related to the metafunctions of the language, the material process of experiential function was so dominant (75,86%), In the interpersonal functions, the declarative was so dominant in used. In the textual functions, the marked theme is also dominant because they used the spoken language. The gesture aspect was good because they did not speak too much, but there were a few statements on the poster of the announcement.https://ejurnal.pps.ung.ac.id/index.php/Aksara/article/view/946multimodals, audiovisual, linguistic, gesture |
| spellingShingle | Akmal Akmal Chitra Latiffani Iin Almeina An Analysis Of Multimodals On Grab Advertisement Aksara multimodals, audiovisual, linguistic, gesture |
| title | An Analysis Of Multimodals On Grab Advertisement |
| title_full | An Analysis Of Multimodals On Grab Advertisement |
| title_fullStr | An Analysis Of Multimodals On Grab Advertisement |
| title_full_unstemmed | An Analysis Of Multimodals On Grab Advertisement |
| title_short | An Analysis Of Multimodals On Grab Advertisement |
| title_sort | analysis of multimodals on grab advertisement |
| topic | multimodals, audiovisual, linguistic, gesture |
| url | https://ejurnal.pps.ung.ac.id/index.php/Aksara/article/view/946 |
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