Myth as a Means of Information Impact and an Instrument of Political Communication
This paper analyzes of the political myth as a means of information impact. It is emphasized that nutrient soil for the emergence and development of myths is the tense situation of socio-political crisis. It is shown that basis of the political mythology constitute the tradition, archetypes and emot...
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| Format: | Article |
| Language: | English |
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Vernadsky National Library of Ukraine
2017-01-01
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| Series: | Наукові праці Національної бібліотеки України імені В.І. Вернадського |
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| Online Access: |
http://nbuv.gov.ua/j-pdf/npnbuimviv_2017_48_48.pdf
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| _version_ | 1818192002820341760 |
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| author | Zakirov Мarat |
| author_facet | Zakirov Мarat |
| author_sort | Zakirov Мarat |
| collection | DOAJ |
| description | This paper analyzes of the political myth as a means of information impact. It is emphasized that nutrient soil for the emergence and development of myths is the tense situation of socio-political crisis. It is shown that basis of the political mythology constitute the tradition, archetypes and emotions. The author clarifies what properties a political myth can have in the information exchange and what role it plays in stable societies and especially in societies that are in transformation. It is emphasized that natural connection of the sociopolitical myth with the social stereotypes of behavior and world perception allows us to program and predict the reaction of society to one or another political myth. The article reveals the phenomenon of political myth as a key factor in the process of political communication. |
| first_indexed | 2024-12-12T00:23:35Z |
| format | Article |
| id | doaj.art-0878c69133d846dfb205cc63895e8ea5 |
| institution | Directory Open Access Journal |
| issn | 2224-9516 |
| language | English |
| last_indexed | 2024-12-12T00:23:35Z |
| publishDate | 2017-01-01 |
| publisher | Vernadsky National Library of Ukraine |
| record_format | Article |
| series | Наукові праці Національної бібліотеки України імені В.І. Вернадського |
| spelling | doaj.art-0878c69133d846dfb205cc63895e8ea52022-12-22T00:44:41ZengVernadsky National Library of UkraineНаукові праці Національної бібліотеки України імені В.І. Вернадського2224-95162017-01-0148630644Myth as a Means of Information Impact and an Instrument of Political CommunicationZakirov МaratThis paper analyzes of the political myth as a means of information impact. It is emphasized that nutrient soil for the emergence and development of myths is the tense situation of socio-political crisis. It is shown that basis of the political mythology constitute the tradition, archetypes and emotions. The author clarifies what properties a political myth can have in the information exchange and what role it plays in stable societies and especially in societies that are in transformation. It is emphasized that natural connection of the sociopolitical myth with the social stereotypes of behavior and world perception allows us to program and predict the reaction of society to one or another political myth. The article reveals the phenomenon of political myth as a key factor in the process of political communication. http://nbuv.gov.ua/j-pdf/npnbuimviv_2017_48_48.pdf information impact, political myth, communication, archetype, slogan, social stereotype. |
| spellingShingle | Zakirov Мarat Myth as a Means of Information Impact and an Instrument of Political Communication Наукові праці Національної бібліотеки України імені В.І. Вернадського information impact, political myth, communication, archetype, slogan, social stereotype. |
| title | Myth as a Means of Information Impact and an Instrument of Political Communication |
| title_full | Myth as a Means of Information Impact and an Instrument of Political Communication |
| title_fullStr | Myth as a Means of Information Impact and an Instrument of Political Communication |
| title_full_unstemmed | Myth as a Means of Information Impact and an Instrument of Political Communication |
| title_short | Myth as a Means of Information Impact and an Instrument of Political Communication |
| title_sort | myth as a means of information impact and an instrument of political communication |
| topic | information impact, political myth, communication, archetype, slogan, social stereotype. |
| url |
http://nbuv.gov.ua/j-pdf/npnbuimviv_2017_48_48.pdf
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| work_keys_str_mv | AT zakirovmarat mythasameansofinformationimpactandaninstrumentofpoliticalcommunication |