Policy 2.0 Platform for Mobile Sensing and Incentivized Targeted Shifts in Mobility Behavior

Sustainable mobility and smart mobility management play important roles in achieving smart cities’ goals. In this context we investigate the role of smartphones as mobility behavior sensors and evaluate the responsivity of different attitudinal profiles towards personalized route suggestion incentiv...

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Main Authors: Ivana Semanjski, Angel Javier Lopez Aguirre, Johan De Mol, Sidharta Gautama
Format: Article
Language:English
Published: MDPI AG 2016-07-01
Series:Sensors
Subjects:
Online Access:http://www.mdpi.com/1424-8220/16/7/1035
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author Ivana Semanjski
Angel Javier Lopez Aguirre
Johan De Mol
Sidharta Gautama
author_facet Ivana Semanjski
Angel Javier Lopez Aguirre
Johan De Mol
Sidharta Gautama
author_sort Ivana Semanjski
collection DOAJ
description Sustainable mobility and smart mobility management play important roles in achieving smart cities’ goals. In this context we investigate the role of smartphones as mobility behavior sensors and evaluate the responsivity of different attitudinal profiles towards personalized route suggestion incentives delivered via mobile phones. The empirical results are based on mobile sensed data collected from more than 3400 people’s real life over a period of six months. The findings show which user profiles are most likely to accept such incentives and how likely they are to result in more sustainable mode choices. In addition we provide insights into tendencies towards accepting more sustainable route options for different trip purposes and illustrate smart city platform potential (for collection of mobility behavior data and delivery of incentives) as a tool for development of personalized mobility management campaigns and policies.
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spelling doaj.art-087cf8f5fe7748088c7d53f9f9b0b14e2022-12-22T03:59:17ZengMDPI AGSensors1424-82202016-07-01167103510.3390/s16071035s16071035Policy 2.0 Platform for Mobile Sensing and Incentivized Targeted Shifts in Mobility BehaviorIvana Semanjski0Angel Javier Lopez Aguirre1Johan De Mol2Sidharta Gautama3Department of Telecommunications and Information Processing, Ghent University, St-Pietersnieuwstraat 41, Ghent B-9000, BelgiumDepartment of Telecommunications and Information Processing, Ghent University, St-Pietersnieuwstraat 41, Ghent B-9000, BelgiumDepartment of Telecommunications and Information Processing, Ghent University, St-Pietersnieuwstraat 41, Ghent B-9000, BelgiumDepartment of Telecommunications and Information Processing, Ghent University, St-Pietersnieuwstraat 41, Ghent B-9000, BelgiumSustainable mobility and smart mobility management play important roles in achieving smart cities’ goals. In this context we investigate the role of smartphones as mobility behavior sensors and evaluate the responsivity of different attitudinal profiles towards personalized route suggestion incentives delivered via mobile phones. The empirical results are based on mobile sensed data collected from more than 3400 people’s real life over a period of six months. The findings show which user profiles are most likely to accept such incentives and how likely they are to result in more sustainable mode choices. In addition we provide insights into tendencies towards accepting more sustainable route options for different trip purposes and illustrate smart city platform potential (for collection of mobility behavior data and delivery of incentives) as a tool for development of personalized mobility management campaigns and policies.http://www.mdpi.com/1424-8220/16/7/1035Policy 2.0 platformsmart citiessustainable mobilitymode shift incentivetravel behaviorsmartphone mobility applications
spellingShingle Ivana Semanjski
Angel Javier Lopez Aguirre
Johan De Mol
Sidharta Gautama
Policy 2.0 Platform for Mobile Sensing and Incentivized Targeted Shifts in Mobility Behavior
Sensors
Policy 2.0 platform
smart cities
sustainable mobility
mode shift incentive
travel behavior
smartphone mobility applications
title Policy 2.0 Platform for Mobile Sensing and Incentivized Targeted Shifts in Mobility Behavior
title_full Policy 2.0 Platform for Mobile Sensing and Incentivized Targeted Shifts in Mobility Behavior
title_fullStr Policy 2.0 Platform for Mobile Sensing and Incentivized Targeted Shifts in Mobility Behavior
title_full_unstemmed Policy 2.0 Platform for Mobile Sensing and Incentivized Targeted Shifts in Mobility Behavior
title_short Policy 2.0 Platform for Mobile Sensing and Incentivized Targeted Shifts in Mobility Behavior
title_sort policy 2 0 platform for mobile sensing and incentivized targeted shifts in mobility behavior
topic Policy 2.0 platform
smart cities
sustainable mobility
mode shift incentive
travel behavior
smartphone mobility applications
url http://www.mdpi.com/1424-8220/16/7/1035
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AT sidhartagautama policy20platformformobilesensingandincentivizedtargetedshiftsinmobilitybehavior