Influence of First-Time Visitors’ Perceptions of Destination Image on Perceived Value and Destination Loyalty: A Case Study of Grand Canal Forest Park, Beijing
During the COVID-19 pandemic, urban forest parks are becoming increasingly significant for recreation and relaxation, not just for urban residents but also for tourists. This study empirically examined the structural relationships among first-time visitors’ perceptions of destination image, perceive...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-03-01
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| Series: | Forests |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1999-4907/14/3/504 |
| _version_ | 1797611644745940992 |
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| author | Lu Lu Min Jiao Lisheng Weng |
| author_facet | Lu Lu Min Jiao Lisheng Weng |
| author_sort | Lu Lu |
| collection | DOAJ |
| description | During the COVID-19 pandemic, urban forest parks are becoming increasingly significant for recreation and relaxation, not just for urban residents but also for tourists. This study empirically examined the structural relationships among first-time visitors’ perceptions of destination image, perceived value and destination loyalty through structural equation modeling. Additionally, the mediating influence of perceived value and the moderating effect of gender were investigated as well. The Grand Canal Forest Park in Beijing was selected as the case study. In total, 486 questionnaires that were considered to be legitimate were gathered and afterwards analyzed. The results revealed that first-time visitors’ perceptions of destination image can positively and significantly affect their perceived value and destination loyalty. In addition, perceived value partially mediates the relationship between first-time visitors’ perceptions of destination image and destination loyalty. Moreover, the findings of the examination of the moderating effects showed that gender has substantial moderating effects on the relationships described above. The theoretical and practical implications, limitations and future research of the current study are also discussed. |
| first_indexed | 2024-03-11T06:31:38Z |
| format | Article |
| id | doaj.art-088054b74d194357aefa108b74603f11 |
| institution | Directory Open Access Journal |
| issn | 1999-4907 |
| language | English |
| last_indexed | 2024-03-11T06:31:38Z |
| publishDate | 2023-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Forests |
| spelling | doaj.art-088054b74d194357aefa108b74603f112023-11-17T11:09:31ZengMDPI AGForests1999-49072023-03-0114350410.3390/f14030504Influence of First-Time Visitors’ Perceptions of Destination Image on Perceived Value and Destination Loyalty: A Case Study of Grand Canal Forest Park, BeijingLu Lu0Min Jiao1Lisheng Weng2College of Humanities & Social Development, Nanjing Agricultural University, Nanjing 210095, ChinaCollege of Humanities & Social Development, Nanjing Agricultural University, Nanjing 210095, ChinaCollege of Humanities & Social Development, Nanjing Agricultural University, Nanjing 210095, ChinaDuring the COVID-19 pandemic, urban forest parks are becoming increasingly significant for recreation and relaxation, not just for urban residents but also for tourists. This study empirically examined the structural relationships among first-time visitors’ perceptions of destination image, perceived value and destination loyalty through structural equation modeling. Additionally, the mediating influence of perceived value and the moderating effect of gender were investigated as well. The Grand Canal Forest Park in Beijing was selected as the case study. In total, 486 questionnaires that were considered to be legitimate were gathered and afterwards analyzed. The results revealed that first-time visitors’ perceptions of destination image can positively and significantly affect their perceived value and destination loyalty. In addition, perceived value partially mediates the relationship between first-time visitors’ perceptions of destination image and destination loyalty. Moreover, the findings of the examination of the moderating effects showed that gender has substantial moderating effects on the relationships described above. The theoretical and practical implications, limitations and future research of the current study are also discussed.https://www.mdpi.com/1999-4907/14/3/504perceptions of destination imageperceived valuedestination loyaltyurban foreststhe grand canal forest park |
| spellingShingle | Lu Lu Min Jiao Lisheng Weng Influence of First-Time Visitors’ Perceptions of Destination Image on Perceived Value and Destination Loyalty: A Case Study of Grand Canal Forest Park, Beijing Forests perceptions of destination image perceived value destination loyalty urban forests the grand canal forest park |
| title | Influence of First-Time Visitors’ Perceptions of Destination Image on Perceived Value and Destination Loyalty: A Case Study of Grand Canal Forest Park, Beijing |
| title_full | Influence of First-Time Visitors’ Perceptions of Destination Image on Perceived Value and Destination Loyalty: A Case Study of Grand Canal Forest Park, Beijing |
| title_fullStr | Influence of First-Time Visitors’ Perceptions of Destination Image on Perceived Value and Destination Loyalty: A Case Study of Grand Canal Forest Park, Beijing |
| title_full_unstemmed | Influence of First-Time Visitors’ Perceptions of Destination Image on Perceived Value and Destination Loyalty: A Case Study of Grand Canal Forest Park, Beijing |
| title_short | Influence of First-Time Visitors’ Perceptions of Destination Image on Perceived Value and Destination Loyalty: A Case Study of Grand Canal Forest Park, Beijing |
| title_sort | influence of first time visitors perceptions of destination image on perceived value and destination loyalty a case study of grand canal forest park beijing |
| topic | perceptions of destination image perceived value destination loyalty urban forests the grand canal forest park |
| url | https://www.mdpi.com/1999-4907/14/3/504 |
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