Cooperation Between Organizations and Consumers – Motivating and Rewarding in the Process of Co-Creation
Research background: The study examines the degree of the utilization of the idea of co-creating value by companies, taking into account the forms of remuneration of consumers.
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| Format: | Article |
| Language: | English |
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Sciendo
2019-12-01
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| Series: | Folia Oeconomica Stetinensia |
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| Online Access: | https://doi.org/10.2478/foli-2019-0014 |