Consumer-company Identification: Development and Validation of a Scale

Consumer-company Identification: Development and Validation of a Scale

Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen(2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological substrate for deep relationships between the organization and its customers...

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Bibliographic Details
Main Authors:	Diogo Fajardo Nunes Hildebrand, Daniel Von der Heyde Fernandes, Andres Rodriguez Veloso, Luiz Antonio Slongo
Format:	Article
Language:	English
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2010-07-01
Series:	BAR: Brazilian Administration Review
Subjects:	consumer-company identification confirmatory factor analysis consumer behavior.
Online Access:	http://www.anpad.org.br/periodicos/arq_pdf/a_1055.pdf

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