Antecedents of customer switching intention in the Ghanaian telecommunications industry

Antecedents of customer switching intention in the Ghanaian telecommunications industry

The telecommunications industry continues to experience fierce competition due to the growth in subscribers and the rapid development of new technologies in the sector. With that hindsight, this study explores the dimensionality of factors that affect mobile phone subscribers’ intention to switch op...

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Bibliografiska uppgifter
Huvudupphovsmän:	Kwame Simpe Ofori, Otu Larbi-Siaw, John Agyekum Addae
Materialtyp:	Artikel
Språk:	English
Publicerad:	Growing Science 2017-11-01
Serie:	Accounting
Ämnen:	PL-SEM Switching intention Telecommunication Satisfaction
Länkar:	http://www.growingscience.com/ac/Vol1/ac_2015_6.pdf

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