Consumer perception of eatable oils quality in SR
The aim of the paper is to highlight the perception of the quality of edible oils and preferences of the Slovak consumers for the oil purchase as well as the factors that can affect the purchase of oil, respectively the consumer decision-making. In order to obtain primary data was used the method of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Mendel University Press
2010-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Subjects: | |
| Online Access: | https://acta.mendelu.cz/58/6/0329/ |
| _version_ | 1819261947920515072 |
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| author | Ľudmila Nagyová Patrik Rovný Jana Stávková |
| author_facet | Ľudmila Nagyová Patrik Rovný Jana Stávková |
| author_sort | Ľudmila Nagyová |
| collection | DOAJ |
| description | The aim of the paper is to highlight the perception of the quality of edible oils and preferences of the Slovak consumers for the oil purchase as well as the factors that can affect the purchase of oil, respectively the consumer decision-making. In order to obtain primary data was used the method of questionnaire investigation. In the questionnaire research there were 664 respondents from all over Slovakia involved. The results of marketing research showed the different approaches to assessing the quality by Slovak consumers. Nearly 54% of respondents connect the food quality with health certificate, high-quality ingredients and freshness. Brand quality SK is known by 58% of respondents. The raw material from which is oil produced, oil clarity, thermal stability and color are features that respondents prefer when purchasing the edible oils. To know the content of essential fatty acids was interesting only for 7.44% of the respondents. Slovak consumers prefer sunflower, olive and rapeseed oil. |
| first_indexed | 2024-12-23T19:49:54Z |
| format | Article |
| id | doaj.art-0899b3fcfd7d44668fd6c3803343f6e0 |
| institution | Directory Open Access Journal |
| issn | 1211-8516 2464-8310 |
| language | English |
| last_indexed | 2024-12-23T19:49:54Z |
| publishDate | 2010-01-01 |
| publisher | Mendel University Press |
| record_format | Article |
| series | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| spelling | doaj.art-0899b3fcfd7d44668fd6c3803343f6e02022-12-21T17:33:25ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102010-01-0158632933410.11118/actaun201058060329Consumer perception of eatable oils quality in SRĽudmila Nagyová0Patrik Rovný1Jana Stávková2Katedra marketingu, Slovenská poľnohospodárska univerzita v Nitre, Trieda A. Hlinku 2, 949 76 Nitra, SRKatedra marketingu, Slovenská poľnohospodárska univerzita v Nitre, Trieda A. Hlinku 2, 949 76 Nitra, SRÚstav marketingu a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaThe aim of the paper is to highlight the perception of the quality of edible oils and preferences of the Slovak consumers for the oil purchase as well as the factors that can affect the purchase of oil, respectively the consumer decision-making. In order to obtain primary data was used the method of questionnaire investigation. In the questionnaire research there were 664 respondents from all over Slovakia involved. The results of marketing research showed the different approaches to assessing the quality by Slovak consumers. Nearly 54% of respondents connect the food quality with health certificate, high-quality ingredients and freshness. Brand quality SK is known by 58% of respondents. The raw material from which is oil produced, oil clarity, thermal stability and color are features that respondents prefer when purchasing the edible oils. To know the content of essential fatty acids was interesting only for 7.44% of the respondents. Slovak consumers prefer sunflower, olive and rapeseed oil.https://acta.mendelu.cz/58/6/0329/qualityeatable oilsconsumer behaviourquestionnaire |
| spellingShingle | Ľudmila Nagyová Patrik Rovný Jana Stávková Consumer perception of eatable oils quality in SR Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis quality eatable oils consumer behaviour questionnaire |
| title | Consumer perception of eatable oils quality in SR |
| title_full | Consumer perception of eatable oils quality in SR |
| title_fullStr | Consumer perception of eatable oils quality in SR |
| title_full_unstemmed | Consumer perception of eatable oils quality in SR |
| title_short | Consumer perception of eatable oils quality in SR |
| title_sort | consumer perception of eatable oils quality in sr |
| topic | quality eatable oils consumer behaviour questionnaire |
| url | https://acta.mendelu.cz/58/6/0329/ |
| work_keys_str_mv | AT ludmilanagyova consumerperceptionofeatableoilsqualityinsr AT patrikrovny consumerperceptionofeatableoilsqualityinsr AT janastavkova consumerperceptionofeatableoilsqualityinsr |