Antecedents and Consequences of Brand Trust for Pharmaceutical Drug Products

The health industry potential in Indonesia is not optimal yet because of limited number of players in this industry (Kemenkes, 2017) even if health is an important factor. Based on the 2016 data of the Ministry of Health, there are 214 companies of Pharmaceutical Industry in Indonesia. Compared to t...

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Bibliographic Details
Main Authors:	Falina Gunata, Pramono Hari Adi, Ary Yunanto
Format:	Article
Language:	English
Published:	FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS JENDERAL SOEDIRMAN 2019-12-01
Series:	Jurnal Akuntansi, Manajemen dan Ekonomi
Online Access:	http://jos.unsoed.ac.id/index.php/jame/article/view/2202

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