PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI

Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through Trust, 7) Brand image on Purchase Intention thro...

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Bibliographic Details
Main Authors: Raden Bagus Faizal Irany Sidharta, Ni Luh Ariningsih Sari, Wayan Suwandha
Format: Article
Language:English
Published: Universitas Mercu Buana 2018-11-01
Series:MIX: Jurnal Ilmiah Manajemen
Subjects:
brand awareness, Brand Image, Trust, Purchase Intention
Online Access:http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/4416

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