Development of a professional ethics code universal model for Internet marketing organisations
The terms and definitions involved in the research paper have been analysed and divided into two semantic groups. A historical reference on the history of ethics formation as a science has been given. On its basis the current state of ethics and its problems have been formed. The main trends in the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2022-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/3350 |
| _version_ | 1797243763231293440 |
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| author | R. A. Glaz E. F. Shamaeva |
| author_facet | R. A. Glaz E. F. Shamaeva |
| author_sort | R. A. Glaz |
| collection | DOAJ |
| description | The terms and definitions involved in the research paper have been analysed and divided into two semantic groups. A historical reference on the history of ethics formation as a science has been given. On its basis the current state of ethics and its problems have been formed. The main trends in the Internet advertising market have been analysed, as a result of which the main directions of development in the sphere and the problems arising from this have been determined. A semantic and structural analysis of the existing ethical codes of related fields has been carried out. As a result, existing shortcomings have been revealed. Based on the work done, a template has been proposed, which in the future can serve as a basis for creating similar models in other areas. |
| first_indexed | 2024-03-08T04:18:06Z |
| format | Article |
| id | doaj.art-08c9ef6e6b9d465d853fa4feb917125b |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:00:17Z |
| publishDate | 2022-04-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-08c9ef6e6b9d465d853fa4feb917125b2024-03-26T14:23:10ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-04-0102142510.26425/1816-4277-2022-2-14-252262Development of a professional ethics code universal model for Internet marketing organisationsR. A. Glaz0E. F. Shamaeva1Dubna State University; AdLabs.ru LLCDubna State UniversityThe terms and definitions involved in the research paper have been analysed and divided into two semantic groups. A historical reference on the history of ethics formation as a science has been given. On its basis the current state of ethics and its problems have been formed. The main trends in the Internet advertising market have been analysed, as a result of which the main directions of development in the sphere and the problems arising from this have been determined. A semantic and structural analysis of the existing ethical codes of related fields has been carried out. As a result, existing shortcomings have been revealed. Based on the work done, a template has been proposed, which in the future can serve as a basis for creating similar models in other areas.https://vestnik.guu.ru/jour/article/view/3350organisation managementcode of ethicsprofessional ethicspersonnel managementinternet marketingmarketingmanagementbusiness etiquette |
| spellingShingle | R. A. Glaz E. F. Shamaeva Development of a professional ethics code universal model for Internet marketing organisations Вестник университета organisation management code of ethics professional ethics personnel management internet marketing marketing management business etiquette |
| title | Development of a professional ethics code universal model for Internet marketing organisations |
| title_full | Development of a professional ethics code universal model for Internet marketing organisations |
| title_fullStr | Development of a professional ethics code universal model for Internet marketing organisations |
| title_full_unstemmed | Development of a professional ethics code universal model for Internet marketing organisations |
| title_short | Development of a professional ethics code universal model for Internet marketing organisations |
| title_sort | development of a professional ethics code universal model for internet marketing organisations |
| topic | organisation management code of ethics professional ethics personnel management internet marketing marketing management business etiquette |
| url | https://vestnik.guu.ru/jour/article/view/3350 |
| work_keys_str_mv | AT raglaz developmentofaprofessionalethicscodeuniversalmodelforinternetmarketingorganisations AT efshamaeva developmentofaprofessionalethicscodeuniversalmodelforinternetmarketingorganisations |