Reflecting on moving forward: luxury hospitality in New Zealand post-COVID-19
Due to border closures during the COVID-19 pandemic, the hospitality and tourism industry was given a chance to re-imagine and re-invent itself. New Zealand’s borders were shut to international tourists for 28 months, giving it a considerable amount of time to strategise about what the future of tou...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-06-01
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| Series: | Research in Hospitality Management |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/22243534.2023.2239572 |
| _version_ | 1797640982208970752 |
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| author | Tracy Harkison |
| author_facet | Tracy Harkison |
| author_sort | Tracy Harkison |
| collection | DOAJ |
| description | Due to border closures during the COVID-19 pandemic, the hospitality and tourism industry was given a chance to re-imagine and re-invent itself. New Zealand’s borders were shut to international tourists for 28 months, giving it a considerable amount of time to strategise about what the future of tourism would be. One of these strategies was to attract more desirable tourists. New Zealand was not alone in this pursuit: other countries wanted to move towards a more sustainable tourism model, attracting high-value tourists instead of the default of mass tourism that popular destinations had suffered from. This conceptual article discusses how Tourism New Zealand started to re-imagine luxury hospitality to encourage high-value tourists to come to New Zealand. |
| first_indexed | 2024-03-11T13:39:00Z |
| format | Article |
| id | doaj.art-08d0a4a8570748b98ff329a35179d5ce |
| institution | Directory Open Access Journal |
| issn | 2224-3534 2415-5152 |
| language | English |
| last_indexed | 2024-03-11T13:39:00Z |
| publishDate | 2023-06-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Research in Hospitality Management |
| spelling | doaj.art-08d0a4a8570748b98ff329a35179d5ce2023-11-02T13:54:04ZengTaylor & Francis GroupResearch in Hospitality Management2224-35342415-51522023-06-011315910.1080/22243534.2023.22395722239572Reflecting on moving forward: luxury hospitality in New Zealand post-COVID-19Tracy Harkison0Auckland University of TechnologyDue to border closures during the COVID-19 pandemic, the hospitality and tourism industry was given a chance to re-imagine and re-invent itself. New Zealand’s borders were shut to international tourists for 28 months, giving it a considerable amount of time to strategise about what the future of tourism would be. One of these strategies was to attract more desirable tourists. New Zealand was not alone in this pursuit: other countries wanted to move towards a more sustainable tourism model, attracting high-value tourists instead of the default of mass tourism that popular destinations had suffered from. This conceptual article discusses how Tourism New Zealand started to re-imagine luxury hospitality to encourage high-value tourists to come to New Zealand.http://dx.doi.org/10.1080/22243534.2023.2239572luxury hotelstouriststourism |
| spellingShingle | Tracy Harkison Reflecting on moving forward: luxury hospitality in New Zealand post-COVID-19 Research in Hospitality Management luxury hotels tourists tourism |
| title | Reflecting on moving forward: luxury hospitality in New Zealand post-COVID-19 |
| title_full | Reflecting on moving forward: luxury hospitality in New Zealand post-COVID-19 |
| title_fullStr | Reflecting on moving forward: luxury hospitality in New Zealand post-COVID-19 |
| title_full_unstemmed | Reflecting on moving forward: luxury hospitality in New Zealand post-COVID-19 |
| title_short | Reflecting on moving forward: luxury hospitality in New Zealand post-COVID-19 |
| title_sort | reflecting on moving forward luxury hospitality in new zealand post covid 19 |
| topic | luxury hotels tourists tourism |
| url | http://dx.doi.org/10.1080/22243534.2023.2239572 |
| work_keys_str_mv | AT tracyharkison reflectingonmovingforwardluxuryhospitalityinnewzealandpostcovid19 |