An experimental analysis of consumers’ attitudes towards honey: The case of the Sicilian market

The Apis Mellifera is relevant for the structure, composition, and functioning of natural habitats, including agricultural habitats and urban and peri‑urban contexts. Indeed, Apis Mellifera has a massive impact in terms of the positive externalities it brings to the environment in general and especi...

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Main Authors: Filippo Sgroi, Federico Modica
Format: Article
Language:English
Published: Elsevier 2023-06-01
Series:Future Foods
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666833523000096
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author Filippo Sgroi
Federico Modica
author_facet Filippo Sgroi
Federico Modica
author_sort Filippo Sgroi
collection DOAJ
description The Apis Mellifera is relevant for the structure, composition, and functioning of natural habitats, including agricultural habitats and urban and peri‑urban contexts. Indeed, Apis Mellifera has a massive impact in terms of the positive externalities it brings to the environment in general and especially in fruit trees. In addition to these aspects that determine positive effects on the environment, the production of honey, the consumption of which is of fundamental importance for human health, should not be overlooked. This research aims to investigate the factors that drive consumers to purchase and consume honey. For the purpose of the research, we did a stage sampling by dividing the municipalities in Sicily into three stages. The research results show that 327 out of 527 participants who consume honey because they consider it remarkable for its health and therapeutic properties. This aspect, combined with the positive externalities created by bees, results in the combination of multifunctional agricultural production where production for food purposes (honey) is combined with agricultural production. This aspect has a major value in a perspective of agricultural production that increasingly respects the environment and human health.
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spelling doaj.art-08efbfe4a76348bc94ef6ab517fd11822023-06-19T04:29:56ZengElsevierFuture Foods2666-83352023-06-017100223An experimental analysis of consumers’ attitudes towards honey: The case of the Sicilian marketFilippo Sgroi0Federico Modica1Corresponding author.; Department of Agricultural, Food and Forestry Sciences, University of Palermo, Palermo 90128, ItalyDepartment of Agricultural, Food and Forestry Sciences, University of Palermo, Palermo 90128, ItalyThe Apis Mellifera is relevant for the structure, composition, and functioning of natural habitats, including agricultural habitats and urban and peri‑urban contexts. Indeed, Apis Mellifera has a massive impact in terms of the positive externalities it brings to the environment in general and especially in fruit trees. In addition to these aspects that determine positive effects on the environment, the production of honey, the consumption of which is of fundamental importance for human health, should not be overlooked. This research aims to investigate the factors that drive consumers to purchase and consume honey. For the purpose of the research, we did a stage sampling by dividing the municipalities in Sicily into three stages. The research results show that 327 out of 527 participants who consume honey because they consider it remarkable for its health and therapeutic properties. This aspect, combined with the positive externalities created by bees, results in the combination of multifunctional agricultural production where production for food purposes (honey) is combined with agricultural production. This aspect has a major value in a perspective of agricultural production that increasingly respects the environment and human health.http://www.sciencedirect.com/science/article/pii/S2666833523000096HoneyConsumers' attitudesMarket
spellingShingle Filippo Sgroi
Federico Modica
An experimental analysis of consumers’ attitudes towards honey: The case of the Sicilian market
Future Foods
Honey
Consumers' attitudes
Market
title An experimental analysis of consumers’ attitudes towards honey: The case of the Sicilian market
title_full An experimental analysis of consumers’ attitudes towards honey: The case of the Sicilian market
title_fullStr An experimental analysis of consumers’ attitudes towards honey: The case of the Sicilian market
title_full_unstemmed An experimental analysis of consumers’ attitudes towards honey: The case of the Sicilian market
title_short An experimental analysis of consumers’ attitudes towards honey: The case of the Sicilian market
title_sort experimental analysis of consumers attitudes towards honey the case of the sicilian market
topic Honey
Consumers' attitudes
Market
url http://www.sciencedirect.com/science/article/pii/S2666833523000096
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