Perceived Challenges Facing Tourist Guides in South Africa

This paper aims to evaluates different opinions to understand what tourist guides of South Africa would like to change about their guiding profession, addresses the challenges they face and what tourist guides should be expected to do. A non-random sample of 320 tourist guides was selected to partic...

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Main Authors: Matome G. Kapa, Engela P. de Crom, Uwe P. Hermann
Format: Article
Language:English
Published: AfricaJournals 2023-04-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_7_12_2_491-503.pdf
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author Matome G. Kapa
Engela P. de Crom
Uwe P. Hermann
author_facet Matome G. Kapa
Engela P. de Crom
Uwe P. Hermann
author_sort Matome G. Kapa
collection DOAJ
description This paper aims to evaluates different opinions to understand what tourist guides of South Africa would like to change about their guiding profession, addresses the challenges they face and what tourist guides should be expected to do. A non-random sample of 320 tourist guides was selected to participate in the study. Both qualitative and quantitative methodologies were used in conjunction for this investigation. An online questionnaire on which open-ended questions were posed to respondents. These responses were then analysed using content analysis which revealed the changes or improvements the respondents would like to see in the guiding industry to solve challenges facing the guiding industry. Key issues emerged from the study include the demand from tourist guides to have their industry licensed and regulated, paid better salaries, have regular training and workshops, lastly policing of unregistered and illegal tourist guides. The findings of this research make a contribution to the discourse in the field of tourist guiding in South Africa and internationally. The results of this research, the first of its kind in South Africa and limited internationally support and extend existing knowledge, as well as contribute to the understanding of tourist guiding. This study may assist in enhancing the discourse around the development and amendment of regulatory frameworks governing the guiding industry.
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spelling doaj.art-090052446c5643be8c70e1b7ff8b88952023-07-14T05:51:44ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2023-04-01122491503https://doi.org/10.46222/ajhtl.19770720.381Perceived Challenges Facing Tourist Guides in South AfricaMatome G. Kapa0https://orcid.org/0000-0003-3757-7121Engela P. de Crom1https://orcid.org/0000-0002-7274-3685Uwe P. Hermann2https://orcid.org/0000-0001-6650-1850Department of Tourism and Hospitality Management, Faculty of Management, Commerce and Law, University of VendaDepartment of Nature Conservation, Faculty of Science, Tshwane University of TechnologyDepartment of Tourism Management, Faculty of Management Sciences, Tshwane University of TechnologyThis paper aims to evaluates different opinions to understand what tourist guides of South Africa would like to change about their guiding profession, addresses the challenges they face and what tourist guides should be expected to do. A non-random sample of 320 tourist guides was selected to participate in the study. Both qualitative and quantitative methodologies were used in conjunction for this investigation. An online questionnaire on which open-ended questions were posed to respondents. These responses were then analysed using content analysis which revealed the changes or improvements the respondents would like to see in the guiding industry to solve challenges facing the guiding industry. Key issues emerged from the study include the demand from tourist guides to have their industry licensed and regulated, paid better salaries, have regular training and workshops, lastly policing of unregistered and illegal tourist guides. The findings of this research make a contribution to the discourse in the field of tourist guiding in South Africa and internationally. The results of this research, the first of its kind in South Africa and limited internationally support and extend existing knowledge, as well as contribute to the understanding of tourist guiding. This study may assist in enhancing the discourse around the development and amendment of regulatory frameworks governing the guiding industry. https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_7_12_2_491-503.pdftourist guidestourismtourist guidingsouth africachallenges of tourist guiding
spellingShingle Matome G. Kapa
Engela P. de Crom
Uwe P. Hermann
Perceived Challenges Facing Tourist Guides in South Africa
African Journal of Hospitality, Tourism and Leisure
tourist guides
tourism
tourist guiding
south africa
challenges of tourist guiding
title Perceived Challenges Facing Tourist Guides in South Africa
title_full Perceived Challenges Facing Tourist Guides in South Africa
title_fullStr Perceived Challenges Facing Tourist Guides in South Africa
title_full_unstemmed Perceived Challenges Facing Tourist Guides in South Africa
title_short Perceived Challenges Facing Tourist Guides in South Africa
title_sort perceived challenges facing tourist guides in south africa
topic tourist guides
tourism
tourist guiding
south africa
challenges of tourist guiding
url https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_7_12_2_491-503.pdf
work_keys_str_mv AT matomegkapa perceivedchallengesfacingtouristguidesinsouthafrica
AT engelapdecrom perceivedchallengesfacingtouristguidesinsouthafrica
AT uwephermann perceivedchallengesfacingtouristguidesinsouthafrica