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Global strategies for destination management organisations: Focus on country brand experience management

Global strategies for destination management organisations: Focus on country brand experience management

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Bibliographic Details
Main Authors: Jukka M Laitamaki, Timo J Hämäläinen
Format: Article
Language:English
Published: Suomen matkailututkimuksen seura (Finnish Society for Tourism Research ) 2008-12-01
Series:Matkailututkimus
Subjects:
DMOs
matkailukohteet - brandit
valtiot - brandit - strategia
Australia
Online Access:https://journal.fi/matkailututkimus/article/view/90829
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https://journal.fi/matkailututkimus/article/view/90829

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